Staggering abandonment campaigns

Ometria offers three different levels of abandonment campaign:

• Basket abandonment - when a visitor leaves items in their basket/cart and hasn't checked out.
• Product browse abandonment - when a visitor has browsed a product page on your site without placing an order.
• Category browse abandonment - when a visitor browses a page on your site tagged with a specific category (AKA an attribute) - e.g. ‘dresses’ - and leaves without placing an order or viewing any products. 

Staggering your entry wait times

If you're using all three campaign types, we recommend a minimum 35 minute gap between entry triggers.

This will make sure everything runs smoothly and your contacts enter the right campaigns.

Recommended entry wait times

Example:

Here’s an example of a staggered campaign setup:

• Abandoned basket: 35 minutes
• Product Browse: 60 minutes
• Category Browse A: 90 minutes
• Category Browse B:
  • 90 minutes (if no hierarchy across categories)
  • 120 minutes (if there is a hierarchy, e.g., dresses > shoes)

Category browse campaigns with multiple categories

If you don't need a specific order for your categories in multi-category browse abandonment campaigns (i.e. it doesn't matter which category a contact triggers first), you can set these campaigns to trigger at the same time.

If you do want to establish a hierarchy in your category browse abandonment campaigns (i.e. prioritising certain categories over others), you should either:

• space them out by at least 35 minutes, or;
• include all categories in the same campaign as separate segments. 

Example:

• Category A = 90 minutes
• Category B = 120 minutes
• Category C = 150 minutes
• Etc.