Segmenting contacts by date: Use cases

Here are some common date filter use cases and how to set them up.

See also: Segmenting contacts by date

Show me contacts with an important date coming up

Specific date range in the future

To look for any upcoming custom events - including baby due dates, wedding dates, birthdays, etc. you should use Between (relative) in combination with ‘in the future’.

This will look at a specific timeframe, e.g. due dates the week after next.

In the next

You could also use In the next to find all contacts with a special date coming up in the next period of time.

E.g. A wedding date In the next six months (26 weeks).

Show me contacts with an upcoming coupon expiry date

To look for upcoming events including subscription expiry, coupon code expiry or expected delivery date, you should use On (relative) in combination with in the future.

This looks at a single specific date in the future and returns contacts expecting an event on that exact date, e.g. in two days time.

Show me all customers who last shopped more than 12 months ago

For reactivation campaigns, find customers who made their most recent purchase more than a year ago using the More than X ago option.

E.g. More than 52 weeks ago. 

Show me all contacts whose last website visit was more than six months ago

Find customers who made last visited your store website more than six months ago using the More than X ago option.

E.g. More than 52 weeks ago. 

Show me all the contacts acquired in the past 12 months

To find all of the contacts who subscribed in the last year, use In the last.

E.g. In the last 52 weeks.

Show me all subscribers who have engaged with email in the last six months

To find all of the contacts who subscribed in the last year, use In the last.

E.g. In the last 26 weeks.