Using segmentation to send localised product information

You can use Ometria's segmentation features to build campaigns that send emails with country/market-specific product blocks.

For example, you might want to send the same email to a group of contacts, but with the product recommendations personalised based on their location, with the right currency and price directing them to the right store.

Localised broadcast campaigns

Set up a broadcast campaign and create a segment for each of the countries/markets you want to target using the Country filter.

See also: Segmenting your broadcast recipients

It's a good idea to give each segment a name, e.g. UK, France, Netherlands, etc.

Once you've set up all your required segments, you can save this configuration as a blueprint:

This means that next time you create a broadcast campaign for these countries you can simply apply the blueprint again:

Next, apply a template to each variant in the Content tab.

In your product selector and product recommendations blocks, select the store that corresponds to each variant:

Save your changes and continue personalising your campaign as usual.

Localised automation campaigns

Set up an automation campaign and create a segment for each of the countries you want to target using the Country or Store filter.

See also: Segments in automation campaigns

Next, add an Email action to each segment.

Choose a template and edit that instance.

In your product selector and product recommendations blocks, select the store that corresponds to each variant:

Save your changes and continue setting up your campaign as usual: