Template types

Automation templates

Automation campaigns are triggered by a specific activity (eg. abandoning a basket or subscribing to a newsletter). This means it’s not possible to modify your templates prior to each send.

Automation templates will need to be built specifically for each campaign and are personalised using merge tags.

You can also add template logic to your automation templates.  

Broadcast templates

Broadcast campaign templates are built using blocks and editable regions.

These allow you to add, remove, edit, and reorder content (blocks) inside different areas of the email (editable regions).

This means you can use one template for wide variety of different campaigns without having to hard-code each template prior to sending.

Broadcast templates can be personalised using merge tags.

You can also add template logic to your broadcast templates.

Transactional templates

See also: Transactional emails

Go to Campaigns > Templates > select the Transactional tab:

From here you can Save and Edit your transactional email templates.