Enhancing marketing emails: The right way to use QR codes and barcodes

In the ever-evolving landscape of digital marketing, QR codes and barcodes have become popular tools for engaging with audiences.These scannable codes offer a bridge between the digital and physical worlds, enabling a seamless experience for consumers. 

It's important to use them correctly to give the best customer experience and achieve your desired marketing objectives.

If you're interested in adding QR codes or barcodes to your emails, please contact your Customer Success Representative.

See also: Barcode generation in Ometria

The golden rule: Who should scan the code?

QR codes and barcodes are more effective when a third party needs to scan them, not the email recipient.

This is because the majority of users open their emails on their smartphones – which makes it difficult to scan the code without a second device, or having to print the email.

Instead we recommend using a simple call to action (CTA) button in your email, or a direct link.

Effective uses of QR codes and barcodes

Here are some effective ways to use QR codes and barcodes in your marketing strategy.

Event tickets 

Send a barcode or QR code as a digital ticket for events. 

When attendees arrive, event staff can scan the code directly from the email on the recipient's phone, streamlining the check-in process.

In-store promotions

Provide your customers with a scannable code to claim discounts in-store. 

At the point of sale, your staff can scan the code directly from the customer's device.

Loyalty programs

Integrate QR codes into your loyalty program, so members can scan their codes at physical locations to earn points or redeem rewards. 

This approach reduces the cost and inconvenience of issuing physical loyalty cards, making it easier for both businesses and customers to manage loyalty rewards.