AI copy creator – Ometria Help Centre

Ometria's AI copy creator puts an end to writer's block and saves you time by generating copy suggestions for your message templates.

This feature is in the visual editor and available for all text blocks including headlines and copy blocks.

Brand personality

To get the most out of the AI copy creator we recommend setting up your brand personality in Architect settings first.

The AI copy creator supports any language you specify in your prompt.

Edit an existing template or set up a new one, then select a text block get started.

Choose from one of the agent's prompts, or tell our creative agent what you'd like to say:

You can edit the copy in the visual editor as usual, or generate new suggestions.

See also: AI subject line generator

All the same features can also be accessed in the SMS and MMS template editors.

Access the AI copy creator in your push notification templates:

Here are some tips for writing effective prompts in the copy creator:

Tip	Examples
Specify the type of copy you're creating.	Email headline Body copy for welcome email
Provide context; explain what the email is about.	New autumn/winter collection launch Abandoned basket reminder VIP early access to sale Post-purchase thank you
State your goal; explain what you'd like the copy to achieve.	Drive clicks to new arrivals Encourage completing purchase Build brand affinity Increase repeat purchase
Include specific key details	Mention free shipping on orders over £50 Highlight 100% organic cotton Reference 20% discount code WELCOME20
Specify any limitations	Keep under 50 characters Include the word 'exclusive' No mention of price

Copy type	Template	Example
Subject line	Generate a subject line for [campaign type] that [goal]. Include [key detail]. Keep under [X] characters.	Generate a subject line for a new spring collection launch that creates excitement. Mention "new arrivals" and "free delivery". Keep under 50 characters.
Email headline	Create a headline for [campaign type] that [goal]. Audience: [description]. Highlight [key benefit].	Create a headline for an abandoned basket email that encourages completion. Audience: First-time browsers. Highlight items reserved for 24 hours.
Body copy	Write body copy for [campaign type]. Goal: [objective]. Include: [details]. Structure: [format]. Keep [length].	Write body copy for welcome series email 2. Goal: Educate new customers about sustainability. Include: Organic materials, ethical manufacturing, carbon-neutral shipping. Structure: 2-3 short paragraphs. Keep under 150 words.
Call-to-action	Generate CTA button text for [campaign type] that [goal]. Action: [what happens]. Keep [length].	Generate CTA button text for new product launch that creates urgency without pressure. Action: Takes customer to product page. Keep under 4 words.

Vertical	Prompt template
Fashion: New collection	Subject line for new summer collection launch. Target: Existing customers. Goal: Drive traffic to collection page. Highlight: 50+ new styles, now available. Keep under 45 characters.
Beauty: Product education	Body copy for serum launch email. Explain how to layer with existing routine. Include: Use after cleansing, before moisturiser. Works with all skin types. Structure: Clear, numbered steps. Keep under 100 words.
Homeware: Seasonal	Headline for autumn homeware refresh campaign. Goal: Inspire room makeovers. Highlight: New textures, warm tones, cosy pieces. Audience: Design-conscious homeowners.
Active lifestyle: Sale	Subject line for workout gear sale. Target: Lapsed customers (no purchase in 90 days). Goal: Re-engage with value offer. Include: "20% off" and "your favourites". Keep under 50 characters.
Food and beverage: Limited edition	Body copy for seasonal product launch. Product: Limited edition festive gift box. Goal: Create excitement and urgency. Include: Only 500 made, premium ingredients, perfect for gifting. Structure: 3 short paragraphs.