Ometria's Creative Agent generates marketing copy for your campaigns using your brand's personality settings and the prompts you write in the copy creator and subject line generator.
Key principles
Lead with what you need
Put the main instruction first, then add context.
Examples:
| 👎 Less effective | 👍 More effective |
| "We're a fashion brand selling contemporary clothing for women aged 25-40 and we want copy that sounds friendly." | "Generate friendly copy for contemporary womenswear. Target audience: Women aged 25-40." |
Be specific
General instructions produce general results.
Specific details produce better copy.
| 👎 Less effective | 👍 More effective |
| "Sound professional" | "Use skincare terminology (e.g., 'ceramides', 'peptides') while staying accessible to customers new to active ingredients" |
Remove unnecessary words
Clear prompts get better results.
| 👎 Less effective | 👍 More effective |
| "We're basically looking for copy that's actually quite friendly and really approachable, just not too casual." | "Friendly and approachable, not casual." |
Use clear, active language
| 👎 Less effective | 👍 More effective |
| "Copy should be written in a way that makes customers feel excited" | "Create excitement about new arrivals" |
Advanced techniques
| Tip | Example |
|
Provide context before constraints Help the creative agent understand the full picture before applying restrictions. |
Generate subject line for re-engagement campaign targeting customers who haven't purchased in 6 months. Goal: Remind them why they loved us. Highlight: New collections they've missed. Constraints: Under 50 characters, include "we've missed you" or similar sentiment. |
|
Use examples to show style Show the creative agent what you mean rather than just describing it. |
Generate a headline in the style of: "Meet your new workout essential" or "Discover comfort that moves with you". Tone: Aspirational but grounded. |
|
Specify what to emphasise Tell the creative agent what's most important. |
Body copy for organic cotton basics launch. Emphasise sustainability credentials over product features. Include: GOTS certified, water-saving production, transparent supply chain. Secondary mention: Classic styles, versatile pieces. |
|
Bread down complex copy Structure multi-part copy into clear sections. |
Welcome email body copy: Opening (1-2 sentences): Thank them for signing up, set friendly tone Middle (2-3 sentences): Explain what makes us different (independent retailer, focus on quality) Close (1 sentence): What to expect from emails (new arrivals, styling tips, no spam) Length: Under 120 words total |
Common mistakes
| Mistake | Example |
| Being too vague |
❌ "Make it sound good" ✅ "Confident and knowledgeable without being condescending" |
| Including unnecessary backstory |
❌ "We started this brand 5 years ago because we couldn't find quality basics..." ✅ "New collection launch: quality basics. Highlight: Timeless styles, premium fabrics." |
| Mixing multiple goals |
❌ "Drive clicks and build awareness and encourage sharing and increase repeat purchases" ✅ "Primary goal: Drive clicks to new collection. Secondary: Reinforce premium positioning." |
| Using jargon in prompts |
❌ "Leverage our value proposition to drive conversion optimization" ✅ "Highlight our key benefits to encourage purchase" |
| Over-constraining |
❌ "Must include 'exclusive', 'limited', and 'premium', be exactly 42 characters, use a question, create urgency but not pressure..." ✅ "Subject line for VIP sale preview. Include 'exclusive access'. Under 50 characters. Tone: Premium." |
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