Using emojis in your emails

Emojis have become part of our daily routine when it comes to communicating with each other over social media and messaging. 

It has also become popular for marketers to include them in their email campaigns, as emojis add colour, personality, and visual interest to your communications, making them more eye catching.

Emojis in subject lines and preheaders

To include an emoji in your subject line or preheader, use an emoji website like GetEmoji or Emojipedia to find the emoji you want to use.

Copy the emoji to your clipboard and return to your template.

Paste the emoji into the required field.

Emojis in email templates

To include emojis in the body of your email template, use an emoji website like GetEmoji or Emojipedia to find the emoji you want to use.

Copy the emoji to your clipboard and return to your template.

Paste the emoji into the copy section of an HTML editable block or a rich text editor block:

Sending tests

Send test emails as usual, remembering to include different inboxes and devices, e.g. Outlook, Gmail, mobile, desktop, iPhone and Android. 

This is to make sure your emojis render correctly. 

See:

• Testing mode (automation)
• Test broadcast campaigns

Support for emojis in emails

Emojis are now supported in most of the major email clients, but they may render them differently from one another - it’s always best to test!

Emojis can affect deliverability if they are overused, as this is considered 'spammy'.

However, if you use emojis properly and they align with what you are trying to send then it looks good to the recipient and they may be more inclined to open.