SMS message length

SMS sent from Ometria are in GSM-7 encoding standard, with Unicode (USC-2) as a backup.

See also: Making the most of your SMS character limit

Character limits

The number of characters in a message depends on the encoding standard:

• GSM-7 - 160 characters
  • Concatenated SMS (a larger message split into smaller parts) - 1377 characters
• Unicode (USC-2) - 70 characters
  • Concatenated SMS (a larger message split into smaller parts) - 603 characters

If a message exceeds these limitations (based on the encoding standard), the message won't be delivered.

You can check your encoding standard by pasting your SMS content here: https://charactercounter.com/sms 

GSM-7

GSM-7 is a character encoding standard which packs the most commonly used letters and symbols in many languages into 7 bits each for usage on GSM networks. 

Most standard characters in the Latin alphabet are included, as well as symbols like £ and €

Unicode (USC-2) is used as a fallback for non-Latin characters, e.g. Arabic, Chinese and Cyrillic. 

Unicode (AKA USC-2)

Unicode is an international character encoding standard that provides a unique number for every character across languages and scripts, making almost all characters accessible across platforms, programs, and devices.

Emojis 💬

You can send emojis in your SMS sends!

Emojis are unicode characters, which means that if you include an emoji in your SMS message the character limit is 70.