Default tracking parameters for text messages – Ometria Help Centre

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Be aware: Any default tracking parameters for automation in your channel settings will override the default parameters Ometria sets for email and push notifications.

Parameter	Data
`utm_medium`	sms If you have `utm_medium = email` set up at account level, you can override this for an SMS specific campaign by setting `utm_medium = sms` at campaign level. Note: If you're using email, SMS and push in the same campaign, `utm_medium`is assigned based on the node by default. This means that the campaign name will be the same regardless of the channel, but the medium will be different. However, if you change the parameter at campaign level then this overrides the default, so all channels are assigned the same `utm_medium`.
`utm_source`	automation
`utm_campaign`	`{{message.campaign_title\|urlencode}}`

Tracking parameter hierarchy

This section explains the order in which tracking parameters are overridden.

An override means that:

if a parameter doesn't exist on the previous level, it gets added
if a parameter does exist on the previous level, the old value is discarded and the new value is used for it