Antavo is a loyalty technology provider that builds comprehensive loyalty programs to foster brand love and change customer behaviour.
Ometria's integration with Antavo means you can send custom events to Ometria and use them to trigger automation campaigns.
You can also:
- Use the Antavo fields in your email templates using merge tags
- Use the custom events to segment your contacts in the Customer filter.
Before you begin
You'll need to generate a new API key in Ometria.
If you want to sync a specific segment for customised campaigns, you should create this in Ometria before you begin integrating (e.g. loyalty members).
In your Antavo account, go to Modules and search for Ometria.
Enter the Ometria API key and click Connect.
Next, select an Ometria segment to sync with Antavo from the List dropdown and click Save.
In the Sync Fields screen, map your Avanto fields (Loyalty fields) to your Ometria fields (Remote fields):
_id and email are automatically synced.
Save your fields.
You can now create your Avanto workflows, making sure to configure the trigger payload to send the data you need to Ometria.
Sending automation campaigns
Segment your contacts
Use the Antavo custom event to segment your contacts in the customer filter:
See also: Segmenting by custom event