Setting up an Antavo integration

Antavo is a loyalty technology provider that builds comprehensive loyalty programs to foster brand love and change customer behaviour.

Ometria's integration with Antavo means you can:

• create and update contacts in Ometria from Antavo, and; 
• send custom events to Ometria to trigger automation campaigns.

You can also:

• Use the Antavo fields in your email templates using merge tags
• Use the custom events to segment your contacts in the Customer filter. 

Before you begin

You'll need to generate a new API key in Ometria.

You should also raise a request with our Support team and let them know which custom events you want to set up, as well as their properties. 

See also: Antavo's documentation

Integration steps

In your Antavo account, go to Modules and search for Ometria. 

Enter the Ometria API key and click Connect. 

Enter 'default' in the List field and click Save.

In the Sync Fields screen, map your Antavo fields (Loyalty fields) to your Ometria fields (Remote fields):

_id and email are automatically synced. 

Save your fields.

You can now create your Antavo workflows, making sure to configure the trigger payload to send the data you need to Ometria.

See Antavo's documentation for more guidance on synchronising Antavo events with Ometria in their Workflows editor.

Sending automation campaigns

Create an automation campaign using the Antavo trigger event as your entry trigger. 

Segment your contacts

Use the Antavo custom event to segment your contacts in the customer filter:

See also: Segmenting by custom event