Customer spend bands – Ometria Help Centre

In Ometria, customer spend is calculated by comparing a customer's individual AOV (average order value) to the average AOV for all of your customers.

The values refresh on an hourly basis.

Note: AOV in Ometria is calculated with tax included, and only counts valid orders.

Contacts are grouped into spend bands:

Below average - below 75% of your average customer AOV
Average - between 75% and 125% of your average customer AOV
Above average - between 125% and 250% of your average customer AOV
Well above average - Over 250% of your average customer AOV

For example, if the average AOV of all your orders is £50 then your bands would look like this:

Below average - Customers with an average AOV less than £37.50
Average - Customers with an average AOV between £37.50 and £62.50
Above average - Customers with an average AOV between £62.50 and £125
Well above average - Customers with an average AOV more than £125

So a customer with an AOV of £80, is in the Above average value band, because their AOV is between 125% and 250% of the account average order value.

Be aware: Your customer spend bands are likely to change as the average AOV for your account changes over time.

You can filter your customers by spend using the Customer filter.

For an overview of your customer spend band distribution, see Customer insights.

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