Customer insights
Analyse the behaviour of your contacts and customers to generate insight and influence retention marketing strategies
- Check order attribution in Ometria against Google Analytics
- Why isn’t my custom event triggering?
- Ometria attribution logic explained
- Why are my Ometria revenue figures different from Google Analytics?
- Order attribution in Ometria
- Customer insights
- Order details screen
- How Ometria identifies visits
- Campaign performance: Subscribers report
- Split tests
- Contacts and customers in Ometria
- Visit sessions in Ometria
- Email engagement bands in Ometria
- Customer frequency bands in Ometria
- Customer value bands in Ometria
- Lifecycle stages in Ometria
- Valid orders in Ometria