Customer insights
Analyse the behaviour of your contacts and customers to generate insight and influence retention marketing strategies
- How our predictive frequency model works
- Predictive frequency overview
- How are the account average engagement score and the weighted account engagement scores calculated?
- How engagement bands are calculated
- Viewing engagement bands
- Segmenting contacts who unsubscribed in a certain date range
- Unsubscribes via campaigns
- Unsubscribers vs. New subscribers
- When Ometria might report higher campaign revenue than Google Analytics
- When Ometria might report lower campaign revenue than Google Analytics
- Discrepancies between Google Analytics and Ometria in reported campaign revenue and orders
- How is order attribution affected if a payment page redirects?
- Do third party providers affect order attribution?
- Check for last click attribution
- Attribution in the orders report
- View broadcast attribution
- View automation attribution
- Unidentified visitors
- Customer events in customer insights
- New vs. Returning customers
- Dimension matrix
- Customer snapshot
- How does Ometria identify visitors from a guest checkout?
- How does identification work across devices?
- How long does Ometria store browsing data?
- Viewing visits in Ometria
- How does Ometria identify contacts on my website?
- Check order attribution in Ometria against Google Analytics
- Why isn’t my custom event triggering?
- Ometria attribution logic explained