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  1. Ometria Help Centre
  2. Segmentation and customer insights
  3. Customer insights

Customer insights

Analyse the behaviour of your contacts and customers to generate insight and influence retention marketing strategies

  • How our predictive frequency model works
  • Predictive frequency overview
  • How are the account average engagement score and the weighted account engagement scores calculated?
  • How engagement bands are calculated
  • Viewing engagement bands
  • Segmenting contacts who unsubscribed in a certain date range
  • Unsubscribes via campaigns
  • Unsubscribers vs. New subscribers
  • When Ometria might report higher campaign revenue than Google Analytics
  • When Ometria might report lower campaign revenue than Google Analytics
  • Discrepancies between Google Analytics and Ometria in reported campaign revenue and orders
  • How is order attribution affected if a payment page redirects?
  • Do third party providers affect order attribution?
  • Check for last click attribution
  • Attribution in the orders report
  • View broadcast attribution
  • View automation attribution
  • Unidentified visitors
  • Customer events in customer insights
  • New vs. Returning customers
  • Dimension matrix
  • Customer snapshot
  • Identifying visitors as contacts
  • How does Ometria identify visitors from a guest checkout?
  • How does identification work across devices?
  • How long does Ometria store browsing data?
  • Viewing visits in Ometria
  • How does Ometria identify contacts on my website?
  • Check order attribution in Ometria against Google Analytics
  • Why isn’t my custom event triggering?
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Ometria Help Centre