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  1. Ometria Help Centre
  2. Segmentation and customer insights
  3. Customer insights

Customer insights

Analyse the behaviour of your contacts and customers to generate insight and influence retention marketing strategies

  • Customer insights
  • Dimension matrix
  • New vs. Returning customers
  • Customer events in customer insights
  • Subscribers report
  • Split tests - A/B testing
  • Contacts and customers in Ometria
  • Valid orders in Ometria
  • Visits in Ometria
  • Unidentified visitors
  • How engagement bands are calculated
  • Viewing engagement bands
  • Segmenting contacts who unsubscribed in a certain date range
  • When Ometria might report higher campaign revenue than Google Analytics
  • When Ometria might report lower campaign revenue than Google Analytics
  • Discrepancies between Google Analytics and Ometria in reported campaign revenue and orders
  • Check for last click attribution
  • Attribution in the orders report
  • View broadcast attribution
  • View automation attribution
  • Customer snapshot
  • How does identification work across devices?
  • Viewing visits in Ometria
  • Email order attribution
  • Email attribution logic explained
  • Email engagement bands in Ometria
  • Customer frequency bands in Ometria
  • Customer value bands in Ometria
  • Lifecycle stages in Ometria
  • Check order attribution in Ometria against Google Analytics
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Ometria Help Centre