Customer insights
Analyse the behaviour of your contacts and customers to generate insight and influence retention marketing strategies
- Customer insights
- Dimension matrix
- New vs. Returning customers
- Customer events in customer insights
- Subscribers report
- Split tests - A/B testing
- Contacts and customers in Ometria
- Valid orders in Ometria
- Visits in Ometria
- Unidentified visitors
- How engagement bands are calculated
- Viewing engagement bands
- Segmenting contacts who unsubscribed in a certain date range
- When Ometria might report higher campaign revenue than Google Analytics
- When Ometria might report lower campaign revenue than Google Analytics
- Discrepancies between Google Analytics and Ometria in reported campaign revenue and orders
- Check for last click attribution
- Attribution in the orders report
- View broadcast attribution
- View automation attribution
- Customer snapshot
- How does identification work across devices?
- Viewing visits in Ometria
- Email order attribution
- Email attribution logic explained
- Email engagement bands in Ometria
- Customer frequency bands in Ometria
- Customer value bands in Ometria
- Lifecycle stages in Ometria
- Check order attribution in Ometria against Google Analytics