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  1. Ometria Help Centre
  2. Segmentation and customer insights
  3. Customer insights

Customer insights

Analyse the behaviour of your contacts and customers to generate insight and influence retention marketing strategies

  • How does Ometria identify contacts on my website?
  • Check order attribution in Ometria against Google Analytics
  • Why isn’t my custom event triggering?
  • Ometria attribution logic explained
  • Why are my Ometria revenue figures different from Google Analytics?
  • Order attribution in Ometria
  • Customer insights
  • Order details screen
  • How Ometria identifies visits
  • Campaign performance: Subscribers report
  • Split tests
  • Contacts and customers in Ometria
  • Visit sessions in Ometria
  • Email engagement bands in Ometria
  • Customer frequency bands in Ometria
  • Customer value bands in Ometria
  • Lifecycle stages in Ometria
  • Valid orders in Ometria
Ometria Help Centre