This panel in the Customer insights screen provides insight into which events lead to specific customer actions.
Select a date range and a comparison range using the drop-downs in the top right of the panel:
There are five key metrics:
|
Metric |
Description |
|
Unique customers |
The number of customers who placed an order within the selected date range. |
|
Customers gained |
The number of new customers who placed their first valid order within the selected date range. |
|
Customers placed second order |
The number of customers who placed their second valid order within the selected date range. |
|
Customers won back |
The number of customers who placed a valid order after becoming ‘lapsed’. |
|
Customers saved |
The number of customers who placed a valid order after becoming ‘at risk’. |
Select each metric to view the graph for those statistics:
The product table below displays product data for each selected metric, including units sold, unique customers and total revenue per product.
Use the drop-down on the left to select your stores and group the results by:
- Products
- Product attributes - all of your product attributes are included here
- Source Medium
- Source Name
- Source Campaign
- Source Domain
- Source Device Type
- Coupon Code
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