Customer events in customer insights – Ometria Help Centre

This panel in the Customer insights screen provides insight into which events lead to specific customer actions.

Select a date range and a comparison range using the drop-downs in the top right of the panel:

There are five key metrics:

Metric	Description
Unique customers	The number of customers who placed an order within the selected date range.
Customers gained	The number of new customers who placed their first valid order within the selected date range.
Customers placed second order	The number of customers who placed their second valid order within the selected date range.
Customers won back	The number of customers who placed a valid order after becoming ‘lapsed’.
Customers saved	The number of customers who placed a valid order after becoming ‘at risk’.

Select each metric to view the graph for those statistics:

The product table below displays product data for each selected metric, including units sold, unique customers and total revenue per product.

Use the drop-down on the left to select your stores and group the results by:

Note: The Store filter does not apply to the metrics / graph above the table.

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