Segmenting contacts by triggering event – Ometria Help Centre

In automation campaigns you can segment your contacts based on the criteria of a triggering event - also known as the ‘entry trigger’.

Click here to find out more about entry triggers in Ometria.

You can only segment by triggering event for the following entry conditions:

Filter conditions

The following conditions are available when you segment on a triggering event:

Triggering Event	Filter condition
The contact has placed an order	...which includes a product that matches
	...which does not include a product that matches
	their last order
	their nth order (e.g. 2nd order)
	an order with a grand total
	an order using a coupon code
	an order in a store
	an order with status
	an order via a channel Note: Order channels (e.g. online store, mobile app, in store, phone) must be defined in your API call.
The contact has visited the website	viewed a product
	viewed a product with an attribute
	viewed a product for a time period
	visited from a source
	visited a store
The contact has abandoned a basket	A basket which includes a product that matches
	A basket which does not include a product that matches
	A basket created in a specific store
	A basket with specific quantity of items
	A basket with a total value
	A basket with a currency
	A basket with a specific quantity of the same product
	A basket with a total spend for the same product

Go to your automation campaign and select any of the triggering events listed above.

Define your wait note and exit condition as required.

Select the + icon to add a segment node, then select Configure (cog icon) and Triggering Event.

Select your triggering event, then click +ADD CONDITION and set the filter conditions for the segment.