Segmenting contacts by triggering event – Ometria Help Centre

In automation campaigns you can segment your contacts based on the criteria of a triggering event - also known as the ‘entry trigger’.

Click here to find out more about entry triggers in Ometria.

You can only segment by triggering event for the following entry conditions:

Filter conditions

The following conditions are available when you segment on a triggering event:

Triggering Event	Filter condition
The contact has placed an order	...which includes a product that matches
	...which does not include a product that matches
	their last order
	their nth order (e.g. 2nd order)
	an order with a grand total
	an order using a coupon code
	an order in a store
	an order with status
	an order via a channel Note: Order channels (e.g. online store, mobile app, in store, phone) must be defined in your API call.
The contact has visited the website	viewed a product
	viewed a product with an attribute
	viewed a product for a time period
	visited from a source
	visited a store
The contact has abandoned a basket	A basket which includes a product that matches
	A basket which does not include a product that matches
	A basket created in a specific store
	A basket with specific quantity of items
	A basket with a total value
	A basket with a currency
	A basket with a specific quantity of the same product
	A basket with a total spend for the same product