Monitoring individual broadcast campaign performance

This page explains how to navigate and understand the campaign performance metrics for individual broadcast campaigns.

Go to: Campaigns > Campaign Performance and select the Broadcast campaigns tab scroll down to the list of individual automation campaigns.

Select a line item from this list to view the individual campaign performance screen for that campaign:

There are four tabs at the top of the screen for analysing your broadcast campaign:

• Overview
• Contact analytics
• Heatmap
• Links
• Variants