Campaign performance: Broadcast campaigns

If you select an individual automation campaign from the list at the bottom of this screen you can view analytics per campaign.

Navigation

Go to: Campaigns > Campaign performance > select the Broadcast campaigns tab.

You can set your date ranges for reporting at the top of this screen.

Select any of the pre-configured date ranges from the drop-down, or choose Custom Range to bring up the calendar tool and set your own range:

You can also select to view data for specific campaigns using the second drop-down:

Broadcast campaigns funnel

This funnel shows how many contacts have passed through each stage:

• Emails sent
• Delivered
• Opened
• Clicked
• Orders

The contact percentages for each stage of the funnel displays below each heading.

The percentages in the grey arrows indicate the proportion of contacts that have passed from one stage to the next.

Select View contacts > beneath any of the stages to access the Segment Explorer screen for that specific segment in your defined date range.

Select View orders > to see the orders report for orders attributed to that campaign. 

Note: The View contacts and View orders options only display if you filter your campaigns.

Device performance

This panel shows which devices customers are using to interact with your broadcast emails:

• Desktop
• Mobile
• Tablet

The bar at the top indicates the percentage of opens per device type, while the table below gives a breakdown of the following:

Note: Opens are unique per device, which means that if a contact opens an email on their mobile, desktop and their tablet, these will count as three different opens - one per device.

Lifecycle breakdown

This panel shows how contacts at each stage of the lifecycle are interacting with your broadcast emails.

E.g. You can quickly compare how your leads are interacting against how your active customers are interacting.

The bar at the top indicates the percentage of contacts at each stage of the lifecycle, while the table below gives a breakdown of the following:

 Note: These lifecycle statuses are representative of the status of each contact when the campaign was sent, not the contact's current or realtime status.

E.g., a 'lead' contact could purchase a product after the campaign was sent and become an 'active' contact, but in the lifecycle breakdown they will still appear as a lead.

See: Lifecycle stages in Ometria

Campaign list

This table lists all of your sent broadcast campaigns.

You also have the option to view the associated variants for each campaign - just select ‘Yes' from the Show Variants drop-down.

Select the KPIs you'd like to report on from the Columns Selected drop-down: