Campaign performance: Broadcast campaigns

If you select an individual broadcast campaign from the list at the bottom of this screen you can view analytics per campaign.

Navigation

Go to: Campaigns > Campaign performance > select the Broadcast campaigns tab.

You can set your date ranges for reporting at the top of this screen.

Select any of the pre-configured date ranges from the date picker drop-down, or choose Custom Range to bring up the calendar tool and set your own range:

You can also select to view data for specific campaigns using the second drop-down:

Broadcast campaigns funnel

This funnel shows how many contacts have passed through each stage:

• Emails sent
• Delivered
• Opened (this is the percentage of emails sent which were opened)
• Clicked
• Orders

The contact percentages for each stage of the funnel displays below each heading.

The percentages in the grey arrows indicate the proportion of contacts that have passed from one stage to the next.

Select View contacts > beneath any of the stages to access the Segment Explorer screen for that specific segment in your defined date range.

Select View orders > to see the orders report for orders attributed to that campaign. 

Device performance

This panel shows which devices customers are using to interact with your broadcast emails:

• Desktop
• Mobile
• Tablet

The bar at the top indicates the percentage of opens per device type, while the table below gives a breakdown of the following:

You should expect to see differences between the revenue data shown in the Email Performance dashboard and the data in Campaign Performance > Broadcast campaigns.

This is because the broadcast campaigns performance report selects campaigns sent within the selected date range, meaning that revenue earned in the same time period from campaigns sent before the date range will not be included.

Lifecycle breakdown

This panel shows how contacts at each stage of the lifecycle are interacting with your broadcast emails.

E.g. You can quickly compare how your leads are interacting against how your active customers are interacting.

The bar at the top indicates the percentage of contacts at each stage of the lifecycle, while the table below gives a breakdown of the following:

E.g., a 'lead' contact could purchase a product after the campaign was sent and become an 'active' contact, but in the lifecycle breakdown they will still appear as a lead.

See: Lifecycle stages in Ometria

Campaign list

This table lists all of your sent broadcast campaigns.

You also have the option to view the associated variants for each campaign - just select ‘Yes' from the Show Variants drop-down.

The values in this table are based on sends that happened during the selected date range, disregarding when the related events (e.g. orders and unsubscribes) happened — Ometria takes the sends within in the given timeframe and pulls in the related data.

Select the KPIs you'd like to report on from the Columns Selected drop-down: