This in broadcast campaigns performance table lists all of your sent broadcast campaigns.
You also have the option to view the associated variants for each campaign - just select ‘Yes' from the Show Variants drop-down.
The values in this table are based on sends that happened during the selected date range, disregarding when the related events (e.g. orders and unsubscribes) happened — Ometria takes the sends within in the given timeframe and pulls in the related data.
Select the KPIs you'd like to report on from the Columns Selected drop-down:
|ID||The campaign ID, a unique number generated when you create a campaign.|
|Campaign ID||The campaign ID, a unique number generated when you create a campaign.|
|Campaign title||The title of the broadcast campaign as defined in the broadcast campaign builder.|
|Campaign subject||The subject line of the campaign as defined in the broadcast campaign builder.|
|Date started sending||The date your campaign began sending emails.|
|Contacts targeted||The number of contacts that met the segment conditions for this campaign - this number is the total before suppressed contacts are removed, and may differ from the 'Emails sent' number.|
|Emails sent||The number of emails sent in this campaign.|
|Emails delivered||The number of emails delivered in this campaign.|
|Email opens||The number of unique opens in this campaign.|
|Email clicks||The number of unique clicks in this campaign.|
|Email hard bounces||
The number of emails that hard bounced in this campaign, i.e. the contact's address is invalid.
|Email soft bounces||
The number of emails that have soft bounced in this campaign, i.e. they reached the contact's inbox but bounced back for other reasons.
|Number of unsubscribes||The number of contacts who unsubscribed after receiving this campaign.|
|Number of complaints||The number of emails in this campaign that led to a spam complaint.|
|Delivery rate||The percentage of emails in this campaign that reached recipients' inboxes - minus all bounce types (not just hard and soft) and contacts on suppression lists.|
|Open rate||The percentage of delivered emails that have been opened at least once in this campaign.|
|Click through rate||The percentage of delivered emails in this campaign that have been clicked at least once.|
|Click to open rate||The percentage of opened emails in this campaign that have been clicked at least once.|
|Order to open rate||The percentage of opened emails in this campaign that led to valid orders being placed.|
|Order to click rate||The percentage of clicked emails in this campaign that led to valid orders being placed.|
The percentage of sent emails in this campaign that bounced.
Note: This rate includes all kinds of bounces (e.g. blocked bounces), not just hard and soft. See Bounce management in Ometria for more information.
|Conversion rate||The percentage of delivered emails in this campaign that led to a valid order being placed.|
|Unsubscribe rate||The percentage of contacts who unsubscribed after receiving an email from this campaign.|
|Complaint rate||The percentage of emails in this campaign that led to a spam complaint.|
The number of valid orders attributed to this campaign.
Total revenue from valid orders attributed to this campaign.
|Average order value||
Average revenue per valid order that is attributed to this campaign.
|Revenue per email||
Average revenue per email that has been delivered in this campaign.
The number of contacts in this campaign who didn't receive the email due to being on a suppression list.
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