This in broadcast campaigns performance table lists all of your sent broadcast campaigns.
You also have the option to view the associated variants for each campaign - just select ‘Yes' from the Show Variants drop-down.
The values in this table are based on sends that happened during the selected date range, disregarding when the related events (e.g. orders and unsubscribes) happened — Ometria takes the sends within in the given timeframe and pulls in the related data.
Select the KPIs you'd like to report on from the Columns Selected drop-down:
KPI | Description |
ID | The campaign ID, a unique number generated when you create a campaign. |
Campaign ID | The campaign ID, a unique number generated when you create a campaign. |
Campaign title | The title of the broadcast campaign as defined in the broadcast campaign builder. |
Campaign subject | The subject line of the campaign as defined in the broadcast campaign builder. |
Date started sending | The date your campaign began sending emails. |
Contacts targeted | The number of contacts that met the segment conditions for this campaign - this number is the total before suppressed contacts are removed, and may differ from the 'Emails sent' number. |
Emails sent | The number of emails sent in this campaign. |
Emails delivered | The number of emails delivered in this campaign. |
Email opens | The number of unique opens in this campaign. |
Email clicks | The number of unique clicks in this campaign. |
Email hard bounces |
The number of emails that hard bounced in this campaign, i.e. the contact's address is invalid. |
Email soft bounces |
The number of emails that have soft bounced in this campaign, i.e. they reached the contact's inbox but bounced back for other reasons. |
Number of unsubscribes | The number of contacts who unsubscribed after receiving this campaign. |
Number of complaints | The number of emails in this campaign that led to a spam complaint. |
Delivery rate | The percentage of emails in this campaign that reached recipients' inboxes - minus all bounce types (not just hard and soft) and contacts on suppression lists. |
Open rate | The percentage of delivered emails that have been opened at least once in this campaign. |
Click through rate | The percentage of delivered emails in this campaign that have been clicked at least once. |
Click to open rate | The percentage of opened emails in this campaign that have been clicked at least once. |
Order to open rate | The percentage of opened emails in this campaign that led to valid orders being placed. |
Order to click rate | The percentage of clicked emails in this campaign that led to valid orders being placed. |
Bounce rate |
The percentage of sent emails in this campaign that bounced. Note: This rate includes all kinds of bounces (e.g. blocked bounces), not just hard and soft. See Bounce management in Ometria for more information.
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Conversion rate | The percentage of delivered emails in this campaign that led to a valid order being placed. |
Unsubscribe rate | The percentage of contacts who unsubscribed after receiving an email from this campaign. |
Complaint rate | The percentage of emails in this campaign that led to a spam complaint. |
Orders |
The number of valid orders attributed to this campaign. |
Total revenue |
Total revenue from valid orders attributed to this campaign. |
Average order value |
Average revenue per valid order that is attributed to this campaign. |
Revenue per email |
Average revenue per email that has been delivered in this campaign. |
Suppressed recipients |
The number of contacts in this campaign who didn't receive the email due to being on a suppression list. |
Missing preferred language |
The number of contacts who don't have a preferred language assigned to them. If a contact without a known language enters a multi-language campaign, the fallback will apply. |
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