Mention Me is a referral marketing platform which allows you to prompt your contacts to refer their friends to your brand by sharing offers.
Ometria’s integration with Mention Me works by automatically importing referral data into Ometria, so you don’t need to upload manually via CSV.
This means you can create a dedicated email cycle for customers who’ve been referred by a friend, offering the ability to build personalised referral campaigns into your wider marketing strategy.
Before you begin
You’ll need an account with Mention Me.
Setting up your integration with Mention Me
Contact your customer success manager letting them know you are ready to begin your integration.
We will configure your integration for you and set up the following custom events and custom fields for your account:
Custom events
Event ID | Title |
mm:registration_referrer | Registered as a referrer (Mention Me) |
(Event) Property ID | Description | Type | Example |
mm:campaign_id |
The unique identifier of the Mention Me campaign that the referee has been enrolled in.
|
String |
33463 |
mm:campaign_short_name |
The short name of the campaign that the referee has been enrolled in. Note: This should not be used in customer facing emails. |
String |
en_FR Campaign (France) |
mm:offer_id |
The unique identifier of the Mention Me offer that the referee has been enrolled in. |
String |
115912 |
mm:offer_summary |
A short description of the offer that the referee has been enrolled in Note: This should not be used in customer facing emails. |
String |
Referrer gets 20% off Referee gets 20% off |
Event ID | Title |
mm:fulfillment_referee | Obtained a reward as a referee (Mention Me) |
(Event) Property ID | Description | Type | Example |
mm:campaign_id |
A unique identifier of the Mention Me campaign that the referee has been given a reward for. |
String |
33463 |
mm:campaign_short_name |
The short name of the campaign that the referee has been given a reward for Note: This should not be used in customer facing emails |
String |
en_FR Campaign (France) |
mm:offer_id |
The unique identifier of the Mention Me offer that the referee has been given a reward for. |
String |
115912 |
mm:offer_summary |
The short description of the offer that the referee has been given a reward for Note: This should not be used in customer facing emails |
String |
Referrer gets 20% off Referee gets 20% off |
mm:offer_short_name |
The short name of the offer that the referee has been given a reward for Note: This should not be used in customer facing emails |
String |
Control: name sharing first |
mm:coupon |
The coupon code of the reward that can referee has been given to use on their next purchase Note: You can use this in emails to remind referees/referrers to use the reward |
String |
DEMO-58983 |
mm:reward:type |
The type of reward that the referee has been given. It could show as "Percent" or "Amount |
String | Amount |
mm:reward:amount |
The amount of reward that the referee has been given based on the reward type. Note: You can use this in emails to show referees the value of their reward |
Integer | 38 |
mm:call_to_action_url |
The URL where the referee can spend their reward: Note: You can use this in emails to direct referees to spend their reward. |
String |
www.fashion.com |
mm:referred_by_firstname |
The first name of the person who referred the referee. Note: You can use this in emails to remind referees who referred them. |
String | John |
Event ID | Title |
mm:fulfillment_referrer | Obtained a reward for referring a friend (Mention Me) |
(Event) Property ID | Description | Type | Example |
mm:campaign_id |
The unique identifier of the Mention Me campaign that the referrer has been given a reward for. |
String |
33463 |
mm:campaign_short_name |
The short name of the campaign that the referrer has been given a reward for. Note: This should not be used in customer facing emails |
String |
en_FR Campaign (France) |
mm:offer_id |
The unique identifier of the Mention Me offer that the referrer has been given a reward for. |
String |
115912 |
mm: offer_summary |
The short description of the offer that the referrer has been given a reward for. Note: This should not be used in customer facing emails. |
String |
Referrer gets 20% off Referee gets 20% off |
mm:offer_short_name |
The short name of the offer that the referrer has been given a reward for. Note: This should not be used in customer facing emails |
String |
Control: name sharing first |
Custom fields
Category | ID | Description | Type | Example |
CUSTOMER | mm:referred_by_firstname |
This is the first name of the person who referred the referee. Note: You can use this in emails to remind referees who referred them. |
String |
John |
CUSTOMER | mm:coupon |
This is the coupon code of the reward that the referee/ referrer has been given to use on their next purchase Note: You can use this in emails to remind referees/referrers to use the reward. |
String |
DEMO-58983 |
CUSTOMER | mm:reward:amount |
The amount of reward that the referee/referrer has been given based on the reward type. Note: You can use this in emails to show referees/referrers the value of their reward. |
Integer |
38 |
CUSTOMER | mm:call_to_action_url |
This is the URL where the referee/referrer can spend their reward. Note: You can use this in an email to direct the referee/referrer where to spend their reward. |
String | www.fashion.com |
CUSTOMER | mm:share_link |
For referrer contacts only. This is the link that referrers send to their friends to join your referral program. |
String |
https://demo.mentio n-me.com/m/ol/mr4 lk-alicia-winder |
CUSTOMER |
mm:dashboard_link |
For referrer contacts only. The link referrers can use to see how many successful referrals they have had. |
String |
https://demo.mentio n-me.com/d/225215 1/58fde3c14a72844 b0cb856b530e8956 5ce3dada8ce3cdeb 2bd4129879b04ff4b |
CUSTOMER |
mm:coupon_expiry |
The expiry date of the coupon that the referee/referrer has been given. Note: You can use this in emails to stress urgency to spend their reward. |
Date |
2020-07-30T18: 26:07+01:00 |
Mention Me merge tags
You can use your Mention Me custom fields to create merge tags for personalising your email templates.
When a merge tag includes a colon (:), e.g. mm:campaign_id, or if it starts with a number, you must use the square bracket [ ] syntax (indexer):
{{ profile.properties['fieldID'] }} {{ event['fieldID'] }}
See also: Create a custom field
Use cases
Personalising emails
You can personalise emails using the custom fields created during the Mention Me integration.
Use the following structure:
{{ profile.properties['custom event ID'] }}
e.g.
{{ profile.properties['mm:coupon'] }}
If you're pasting in Jinja then you should also make sure that it has no formatting applied. We recommend copying from plain text.
Setting up a personalised Mention Me landing page
Ometria’s integration with Mention Me means that you can include ‘Refer a friend’ links to your email templates which direct your contacts to a personalised landing page.
From the landing page, the contact can enter their name and email address (if Ometria doesn’t already have this information) and then choose to share an offer with their friends.
Once you’re ready, all you need to do is is update any existing Mention Me referral links in your email templates to use the new URL:
<a href="https://api.ometria.com/connect/mentionme/{{email.account_hash}}/redirect?profile={{ profile.hash }}"> content copy </a>
Reward customers who refer their friends
Send extra special rewards and incentives to customers who refer their friends to your brand.
Audience: Customers who successfully referred a friend (using the Obtained a reward for referring a friend (Mention Me)event to segment).
Suggested message: Thanks for referring us! Here’s an extra special gift!
T + 7 days
Encourage customers to use their referral rewards with product recommendations.
Audience: Segment customers who have successfully referred a friend (using the Obtained a reward for referring a friend (Mention Me) event to segment), received their reward and have not purchased within 7 days (using date of last order).
Suggested message: Thank you for spreading the word! We selected some items we thought you might like to use your reward on.
Code about to expire
Encourage customers to use their referral offers before the coupon code expires.
Audience: Customers who have accepted the referral offer (using the Obtained a reward as a referrers friend (Mention Me) event to segment) but haven’t made their first purchase since the time the coupon code was generated (using number of orders).
This is not applicable to active customers.
Message: Make sure to use the exclusive offer [Friend’s name] shared with you before it expires!
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