Jinja fallback conditions

Ometria uses the Jinja conditions {% if %} and {% else %} for personalisation fallbacks - i.e. if you use the merge tag {{ profile.name }} and no profile name is found.

These conditions can be used in your email and SMS content as well as the subject line builder. 

Read Jinja's documentation.

To use a fallback, enter:

{% if [merge tag] %}{{ merge tag }} Enter your copy here {% else %} Enter your fallback copy here {% endif %} 

See also: Merge tags in Ometria 

Example:

{% if profile.firstname %}{{ profile.firstname }}, get 25% off this weekend when you use code HOT25. T&Cs apply. Reply STOP to opt out. {% else %}Get 25% off this weekend when you use code HOT25. T&Cs apply. Reply STOP to opt out. {% endif %}

In this example, if the contact’s first name is found then the first part of the copy is used (everything between {% if [merge tag] %}and {% else %}).

If the contact’s first name isn’t found then the fallback copy (everything between {% else %} and {% endif %}) will be applied instead.