Pop-up ads are useful tools you can implement to increase lead generation by collecting information from visitors to your site, e.g. email addresses, names, opt-in status etc.
For lead generation, Ometria offers a website overlay which you can design and customise in the platform.
This article explains how to use third party pop-ups with Ometria to make sure you get the most value out of them.
How to get started
You should get in touch with your Customer Success Manager to let them know you plan to use pop-ups.
Your CSM can help you make sure that the data collected by your pop-ups is passed to Ometria and contacts are correctly identified and tracked.
Ometria has a partnership with WisePops - click here for more information.
If you are considering another pop-up provider, we recommend using providers that enable code customisation, meaning you can inject custom scripts or HTML into your website’s popups.
When contacts sign up via a pop-up provider that is not currently supported (see Supported integrations) you must to make sure that ometria.identify(#email) is called.
This makes sure that contacts who sign up via your website are successfully identified against their browsing session, so you can send them marketing emails (e.g. abandoned basket).
Retrieving data from custom pop-up integrations
You can pass information from pop-ups into Ometria via any of the following methods:
- Ometria form
- CSV upload (manual)
- Data API
To use any of the methods below, first contact support by raising a ticket.
Be aware: Your pop up provider might not support all of the methods listed above. Always contact support first, so we can work with you and your chosen pop up provider to find the best solution.
We recommend this method as the simplest way to pass information from pop-ups into Ometria.
You can manually upload contacts via CSV file - though this is the least effective method as it's time consuming.
Some pop-ups can automate this upload if they integrate with Zapier.
Be aware that this method alone does not identify contacts.
An Ometria form is a piece of raw HTML shared by Ometria allowing you to push data into your Ometria account when a contact clicks Submit on the form.
If your pop-up provider enables HTML customisation in your pop-ups, this is a great way to pass any data in your preferred format directly into the platform.
- your Technical Project Manager if you’re currently onboarding, or;
- your Customer Success Manager if you’re already onboarded.
You can also use API/Webhooks for pop-ups, but it’s important to be aware they will require development resources.
If the pop-up ingests data into your own platform, rather than using a dedicated Ometria form, you can trigger an API call once the data is submitted.
You can specify in your call whether you want to force subscribe the contact or not.
If you want to resubscribe all contacts that submit on your pop-up, use @force:“True”
The marketing_optin:true flag should only be set for pop-ups that clearly state that the contact is opting in to receive marketing emails.
If you notice either of the following:
- your basket/browse campaigns aren’t sending as many emails as before after you added a pop-up,
- you aren’t getting a lot of visit data (e.g. contacts have 0 visits in their profile),
This could be a sign that signups via pop-up aren’t being identified correctly, and Ometria isn’t tracking visit data or triggering visit-based campaigns (e.g. abandoned basket and abandoned browse).
Raise a ticket with support or speak to your Customer Success Manager to investigate further.