Setting up a TikTok sync

Sync any Ometria segment with your TikTok audiences to reach and re-engage your customers across multiple channels.

Use your Ometria segments as Audiences to target in your TikTok Ads. 

Matching segments to audiences

The segment you choose to sync must include at least 1000 contacts who match in TikTok.

Ometria doesn't send TikTok any personal details about your contacts, but instead maps the contacts in your segment to TikTok users based on hashed (encrypted) email and phone numbers.

Setting up the sync

Go to your account > Settings and select the Connections tab. 

Select Add new connection, and then TikTok audience sync:

Give your connection a name then click Authorise with TikTok. 

You should log into the account you're using to manage your TikTok Ads.

Complete TikTok's authorisation form to finish the connection. 

Create segment sync

Click Create segment sync and select an Ometria segment you'd like to sync with TikTok.

Turn on Include contacts not opted in if you want to include contacts who haven't explicitly subscribed to marketing communications:

Sync segments from saved segments

You can also sync a segment from the Saved segments dashboard.

See: Sync segments

Click the down arrow next to the View button, select Sync and then enable your chosen connection in the pop-up:

Update via automation campaigns

Once you've synced a segment with TikTok you can add contacts to it directly from your automation campaign flows.

See also: Automation actions

Just add the Send via TikTok synced segment action to your campaign:

Renew token

To renew your TikTok connection token, click Renew token, lock into your TikTok business account and complete the authentication again.

You might need to renew your token if your TikTok audience is deleted, or your TikTok account becomes invalid for some other reason.