Setting up a Google Ads sync – Ometria Help Centre

You can sync your contacts and segments in Ometria with Google Customer Match to use them in Google Ads campaigns, helping you to reach and re-engage the same contacts across multiple channels.

The sync occurs periodically (at least every six hours), but every change will be synced.

This means that all contacts who have entered or exited a segment in Ometria will be added or removed from your Google Customer List.

Google's consent policy

Ometria's Google Ads sync only syncs contacts who are opted-in to receive marketing. This information is provided to Google Ads in the API call.

If you have multiple accounts with Ometria, you can sync as many of them as you like with your Google Ads account.

Which details are synced?

Ometria passes your contacts' email addresses to Google Ads via the customer sync.

Before you begin

Ensure that you are eligible to use Customer Match according to Google’s requirements, and that you have approval for continued usage.

See Google’s policy for more information.

You will also need your Google Ads Customer ID, which is visible in the top right hand corner of your Google Ads dashboard.

This should be the Ads account you want to sync your segments to, not the Manager Account ID:

Setup the sync

Go to your account > Settings and select the Connections tab.

Select Add new connection, and then Google Ads audience sync:

The Create new Google Ads connection screen displays:

Enter a Title - this can be anything you like, and is only visible within Ometria - then enter your Google Ads Customer ID.

Note: Your Google Ads Customer ID is case sensitive. The format must be: XXX-XXX-XXXX, and if you are copying and pasting this ID, make sure to remove any spaces from the beginning/end of the ID.

Select Connect.

Your connection will be Pending.

A request is sent on behalf of Ometria to your Google Ads account, which you will need to accept in order for us to be able to push information to your Ometria account.

Note: The only action we can take while your connection is pending is to check the status of the connection - this will tell us if the request has been accepted.

In Google Ads, go to: TOOLS AND SETTINGS > SETUP > Access and security:

Select the MANAGERS tab.

Your request displays under the Link request panel:

Select ACCEPT.

Go back to Ometria and click the Check status button to activate the connection.

Data from Ometria can now be pushed to Google.

From this screen, you can:

Create Segment Syncs which prompts you to select an Ometria segment),
Remove existing connected segments, or;
Delete the connection.

You can also create segment syncs in the Saved segments dashboard.

Google match rates

The match rate you see in Google is the cumulative average of matches for all uploads you've sent to Google.

This means that if you've previously had low match rates and they are beginning to improve, Google averages out all of the match rates over time, and it might take a while for the average to increase significantly.

Error status

If Ometria's permissions are accidentally removed from the Google Ads account, the connection might display an Error status in Ometria.

To correct this, you can try:

Refresh status - To update the connection status and see if it changes;
Resend access request - This sends another request to Google. If this succeeds, the connection will move back to the Pending state, and you can go back to your Google Ads account and Accept request again.
Delete connection to start again.