Ometria passes the following fields to Facebook through our sync:
- first name
- last name
- country
- city
- postcode/ zip code
- gender
Consent policy
As of 6th March 2024 Ometria's Facebook sync only syncs contacts who are opted-in to receive email marketing in Ometria by default. This is in compliance with DMA regulations. You can change this by selecting Include opted out contacts when creating a segment sync.
To use your Ometria segments in Facebook ads, you need to sync your segments with Facebook's Custom Audiences feature.
Once it's been set up, the sync occurs roughly every hour, though sometimes it may take longer.
Any contacts that are added or removed from a segment in Ometria will be added or removed from the Facebook Custom Audience as well.
Before you begin
To complete the steps described below, you must be a user who manages the Ad Accounts for your company. You will need to choose one of these accounts to connect with Ometria.
Navigation
Go to: Account > Settings > Connections
If you have an existing Ometria connection with Facebook that was authorised by our customer support team, you only need to renew your token.
If you have no existing connection with Facebook, you will need to set up a new connection.
Renewing your token
If you have an existing Ometria connection with Facebook, all you need to do is renew your token:
1. Review your existing account and select Renew token.
2. Select Authorise with Facebook, and log in, then select an Ad Account from the drop-down menu.
3. Select Update connection.
Setup a new connection
1. Select Add new connection and choose 'Facebook'. The 'Create new Facebook connection' screen displays.
2. Enter a title for your connection and then click Authorise with Facebook. Log into your facebook account.
3. Choose an Ad Account from the dropdown list, which is populated with all of the accounts you manage.
4. Select Connect.
An active Facebook connection looks like this:
From here you can easily create segment syncs, remove existing connected segments or delete the Facebook connection.
Create segment sync
Click Create segment sync and select an Ometria segment you'd like to sync with Facebook.
Tick Include contacts not opted in if you want to include contacts who haven't explicitly subscribed to marketing communications:
Click Save to activate the sync.
Sync segments from saved segments
You can also sync a segment from the Saved segments dashboard.
See: Sync segments
Click the down arrow next to the View button, select Sync and then enable your chosen connection in the pop-up:
Comments
0 comments
Article is closed for comments.