Can I use GIFs in my emails?

Yes, you can use GIFs in your email templates.

We advise that you limit your GIF size to 1MB for emails.

Loading time speed

The following may impact the loading speed of your GIFs:

• Image size
• Number of frames  
• Number of colours used.

You can reduce GIF size by adjusting the colour settings on export and setting dithering etc., which will reduce the file size.

This can be done in photoshop or other graphic design tools like ezgif.com

See also: Image optimisation for email