Automation campaign performance: Versions – Ometria Help Centre

The Versions tab is the sixth tab you see when monitoring the performance of an individual automation campaign.

From here you can analyse every version of your campaign and its attributes.

This is useful if you are making significant edits to your automation flows and want to report on their performance separately from the current version of your campaign - you can save a new version and then review the campaign's statistics in the Versions tab.

For more information on creation automation campaign versions, see Edit an existing automation campaign.

Screenshot_2021-03-08_at_12.51.18.png

Column	Description
Version	The version number.
Date created	The date the version was first saved and published.
Date updated	The date the version was most recently updated/edited.
Active contacts	The current number of active contacts in the campaign flow.
Date ended	The date that the last contact entries in the campaign flow exited the campaign.
Created by	The user who saved and published this version.

Select View Stats for more detail on version performance.

These performance statistics provide a granular breakdown of performance across different versions, right down to the node level.

You can use this to understand the impact of your different campaign versions over time.

Are all campaign versions live?

Campaign versions are active when there are contacts active in any stage of an automation flow.

New entries (or contacts entering a campaign flow by an entry trigger), will only enter the latest published version - so the current version is live by default.

Previous campaign versions can't accept new entries, but contacts that were already midway through the flow of a previous version do not exit automatically - these flows will continue to have active contacts until all contacts exit.

You can still access previous campaign versions to see your performance statistics and flow structure, but you can't revert to a previous version.