Broadcast campaign performance: Contact analytics – Ometria Help Centre

The Contact analytics tab is the second screen you see when monitoring the performance of an individual broadcast campaign:

This tab shows your contacts grouped by any of the following dimensions:

Lifecycle - the stage the contact was at when the campaign was sent
Gender
Home country
Home store
Signup date

Select a dimension from the drop-down:

You can also select the metrics you'd like to display in the columns:

KPI	Description
Emails sent	The number of emails sent in this campaign.
Emails delayed	The number of emails in this campaign that were delayed.
Emails delivered	The number of emails in this campaign that were delivered - i.e. successfully reached the recipient's inbox.
Email opens	The number of emails opened in this campaign, including those pre-opened by the contact's email provider. See also: Human opens vs. pre-opened emails
Email opens (human)	The number of emails opened in this campaign, including those pre-opened by the contact's email provider. See also: Human opens vs. pre-opened emails
Email clicks	The number of unique clicks in this campaign.
Email bounces	The number of emails that have bounced in this campaign - includes hard and soft bounces.
Email hard bounces	The number of emails that hard bounce (i.e. the contact's address is invalid) in this campaign.
Email soft bounces	The number of emails that have soft bounced (i.e. they reached the contact's inbox but bounced back for other reasons) in this campaign.
Number of unsubscribes	The number of contacts who unsubscribed after receiving this campaign.
Number of complaints	The number of emails in this campaign that led to a spam complaint.
Delivery rate	The percentage of sent emails in this campaign that have been delivered - i.e. did not bounce.
Email open rate	The percentage of sent emails in this campaign that have been opened at least once, including those pre-opened by the contact's email provider. See also: Human opens vs. pre-opened emails
Email open rate (human)	The percentage of sent emails in this campaign that have been opened at least once, excluding those pre-opened by the contact's email provider. See also: Human opens vs. pre-opened emails
Click through rate	The percentage of delivered emails in this campaign that have been clicked at least once.
Click to open rate	The percentage of opened emails in this campaign that have been clicked at least once, including those pre-opened by the contact's email provider. See also: Human opens vs. pre-opened emails
Click to open rate (open)	The percentage of opened emails in this campaign that have been clicked at least once, excluding those pre-opened by the contact's email provider. See also: Human opens vs. pre-opened emails
Order to open rate	The percentage of opened emails in this campaign that led to valid orders being placed.
Order to click rate	The percentage of clicked emails in this campaign that led to valid orders being placed.
Bounce rate	The percentage of sent emails in this campaign that bounced.
Conversion rate	The percentage of delivered emails in this campaign that led to a valid order being placed.
Unsubscribe rate	The percentage of contacts who unsubscribed after receiving this campaign.
Complaint rate	The percentage of emails in this campaign that led to a spam complaint.
Orders	The number of valid orders that are attributed to this campaign.
Total revenue	The total revenue from valid orders that are attributed to this campaign.
Average order value	The average revenue per valid order attributed to this campaign.
Revenue per email	The average revenue per delivered email in this campaign.
Coupons assigned	The total number of coupon codes assigned to contacts in this campaign. Note: This includes coupons that were sent as reminders, i.e. already assigned before the campaign was sent. This is to avoid underrepresenting the coupon redemption rate for each campaign.
Coupons redeemed	The total number of coupon codes redeemed by contacts in this campaign.
Redemption rate	The percentage of contacts who redeemed a coupon code from this campaign. This is calculated by dividing the number of coupons redeemed by the total number of coupons assigned and multiplying that by 100.
Total coupon revenue	The total revenue attributed to coupon codes used in this campaign. This is based on orders attributed to the campaign. See also: Order attribution in Ometria E.g. If you use the WELCOME10 coupon pool as a reminder in your "Easter sale" campaign, you'll see the revenue associated with that pool for the "Easter sale" campaign, not the total revenue for that pool across all campaigns.

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