Sending Attentive data to Ometria – Ometria Help Centre

Use leads from Attentive in your Ometria automation campaigns by sending them directly to an Ometria segment.

You will need an Attentive account before you can begin, and you should first speak to your Customer Success Representative at Ometria letting them know you plan to integrate even if just for the Attentive trial period.

Note: Ometria does not automatically import historical data from Attentive. You can upload data from your existing Attentive account via CSV, or discuss pushing via API with your contact at Attentive.

Data passed to Ometria

Attentive collects the following information about your leads and passes it to Ometria:

Field	Description
Email	The email address a lead uses to subscribe to email marketing. Note: You must call ometria.identify() on the email input of your Attentive forms to identify Ometria contacts.
Email timestamp subscribed	The date that the contact subscribed to your marketing emails.
Email subscription status	Whether or not a contact is opted into receiving email marketing. In most all cases leads from Attentive will be subscribed.
Phone number	The phone number a contact uses to subscribe to SMS marketing.
SMS timestamp updated	The last time the contact updated their subscription status for SMS (e.g. to opt in or out).
SMS subscription status	Whether or not a contact is opted into receiving SMS marketing.In most all cases leads from Attentive will be subscribed.
Add to an Ometria segment	This integration allows you to add your leads from an Attentive campaign into an Ometria segment, e.g. June sample sale, 2021 pre-black Friday campaign, etc.
Country	The country the contact signed up from.
Custom field: sign up source	A custom field called ‘Sign up source’ that allows you to segment contacts that came from the Attentive source. Use it to personalise your welcome campaigns, reporting, etc. See: Create a custom field

Setting up your connection to Attentive

In Ometria, create an API Key.

Next, log into your Attentive account and go to Marketplace.

Find and select the Ometria tile:

Note: If you can’t find the Ometria tile, contact your Attentive CSM for help.

In the Connect to Ometria screen, complete the following fields:

Field	Description
API Key	Enter the API key you generated in Ometria.
Collection	The source the contact was acquired from - set this to 'Attentive'.
List IDs	The segment IDs of the Ometria segment you’d like to send leads to.
Forward Opt-Outs	Turn on to send contact unsubscribes/opt-outs to Ometria.
Forward phone	Turn on to send phone numbers to Ometria.
Forward emails	Turn on to send email addresses to Ometria.

Click Set up integration.

Use cases

Welcome campaigns

Use your Attentive-connected segments in your automation welcome campaigns.

Personalise your content for leads that come from an Attentive lead acquisition pop-up.

Make sure you align your message with your pop-up, e.g. if you are offering a discount, include a reminder; if people are signing up to a specific event or club, mention the advantages of joining or details on what to expect during the event.

Lead acquisition reporting

Keep track of how many leads you’ve acquired with your Attentive pop-ups and see the breakdown between channels e.g. Email vs. SMS.

In the Segment explorer select Filter customers and segment as follows:

Sign-up source which is > Attentive

AND

Accepts SMS marketing which is > opted-in

AND

Accepts email marketing which is > opted-in

Orders report

In the orders report, filter your contacts by those with Attentive as their sign-up source and then group by month:

You can see the number of orders and the revenue associated with contacts that signed up via Attentive: