The segment explorer shows performance metrics for any segment or filter combination you choose. Metrics are now organised into two groups (Customer KPIs and Order KPIs). You can compare against another segment or against another date range, and reports that take a while to run keep going in the background, so you can carry on working.
See also:
- Removing contacts from static segments
- How to export segments
- Create a dynamic segment
- Create a static segment
Go to Customer > Segment explorer
See also:
- Overview metrics in the segment explorer
- Customer cohorts in the segment explorer
- Segment explorer: Contacts
You can also access the Customer filter from this screen, our tool for creating dynamic segments:
Metrics in the segment explorer
Two groups of KPIs sit at the top of the Segment explorer:
Customer KPIs describe the contacts in your segment. They are based on segment membership and lifetime customer behaviour, so they answer questions like "who is in this segment, and what does their long-term behaviour look like?" They include:
| Metric | Description |
| Contacts | The number of contacts in your selected segment, or the number of contacts that meet the conditions you set in the customer filter. |
| Opted-in contacts | The number of contacts that have explicitly subscribed (opted-in) to receive marketing communications for any channel. |
| Retention rate |
The percentage of customers who placed an order between 1-2 years ago and ordered again in the last year. 1-2 years is the default comparison period. If you'd like to change yours, please get in touch with your Customer Success Representative. |
| All contacts | The total number of contacts in your account. |
| Percentage of all contacts in segment | The ratio of contacts in this segment vs. the rest of your account. |
| Visits per contact | The average number of website visits per contact. |
| Average recency | The average number of days since the last valid order from contacts in the segment. |
| Average first order delay | The average number of days it took contacts in this segment to place a valid order after becoming a lead. |
| Average second order delay | The average number of days it took contacts in this segment to place a second valid order after their first. |
Order KPIs describe what those people bought and can be time-bound. They are based on order activity, so they answer questions like "how much revenue did this segment generate, and how often do they buy?" They include:
| Metric | Description |
| Customers |
The number of contacts that have placed at least one valid order. See also: Contacts and customers in Ometria |
| One time customers | The number of customers who have placed only one order. |
| Repeat customers | The number of contacts who have placed two or more orders. |
One time customer rate |
The percentage of one-time customers against the total number of customers. |
Customer repeat rate |
The percentage of repeat customers against the total number of customers. |
Revenue |
Your total gross revenue - if you haven’t selected a segment or used the customer filter to set conditions, this is for all time. Otherwise this number is your revenue within the restrictions set. |
Revenue per contact |
The average revenue per contact in this segment. |
Revenue per customer |
The average revenue per customer in this segment. |
| Contact conversion rate | The percentage of contacts who have placed an order. |
| Retention rate |
The percentage of customers who placed an order between 1-2 years ago and ordered again in the last year. 1-2 years is the default comparison period. If you'd like to change yours, please get in touch with your Customer Success Representative. |
Average order value |
The average revenue per valid order placed.
Note: AOV in Ometria is calculated with tax included.
|
Valid orders |
The total number of all valid orders placed. |
Orders per contact |
The average number of valid orders per contact. |
Attempted orders |
The total number of all orders placed, including invalid orders. |
| Contact conversion rate | The percentage of contacts who have placed an order. |
Both groups appear together at the top of the Segment explorer and share the same segment and filter choices.
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