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Suppression lists

Louise MacBean
  • Updated

Ometria automatically suppresses a number of contacts when you create a broadcast or automation campaign.

Contacts might be suppressed for any of the following reasons:

  • Email addresses that hard bounce (i.e. the recipient server reports a permanent delivery failure).
  • The email address is invalid - e.g. because of a typo in the address - which results in a hard bounce.
  • You or your colleagues included the contact in a suppression list sent to us during your onboarding.

There are two kinds of suppression list:

  • Your account suppression list - you provided this to us during your onboarding to Ometria.

  • Ometria’s master list - this applies to all Ometria accounts. Contacts are added to the master suppression list automatically based on the factors described above.

Checking suppressed contacts

You can see how many contacts were suppressed per broadcast campaign by checking in Campaign performance: Broadcast campaigns:

Screenshot_2022-07-18_at_09.52.46.png

Note: This number shows both contacts that were suppressed as well as those who couldn't receive the email due to reaching your frequency cap.

You can also see if an individual contact has been suppressed by going to their Contact details screen via Segment explorer:

Screenshot_2022-07-18_at_09.21.43.pngSuppression reasons

Mouseover the Suppressed flag on a contact to view the reason they were added to a suppression list:

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Suppression reason Details
This contact reported an email from you as spam The contact received an email from you and reported is as spam or junk to their email provider.
An email to this contact hard bounced When an email to a contact hard bounces, that contact is automatically added to your account suppression list.
Ometria suppressed this contact based on a request from your team The Ometria Support team or Deliverability team suppressed this contact for you following a request from one of your colleagues.
Multiple emails to this contact soft bounced

When three emails to a contact soft bounce within two months, that contact is automatically added to your account suppression list.

You can customise this frequency in Email settings.
Ometria suppressed this contact a part of a contact cleanse requested by your team The Ometria Support team or Deliverability team suppressed this contact for you following a contact cleanse following a request from one of your colleagues.
This contact has a typo in the domain of their email address, e.g. gnail, hotnail etc.

If a contact's email address contains a typo, they are likely to hard bounce as they cannot receive emails from you. 
Please check our article on suppression lists in the Help Centre

It is likely that this contact was on the account suppression list provided to Ometria during your onboarding. 

In this case, we cannot provide information about why this contact was suppressed, as suppression happened before the contact entered Ometria. 

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