Timestamps for custom events

The timestamp in a custom event is used by Ometria to trigger when the custom event is added to an automation flow.

You can use timestamps in the following ways:

• A timestamp more than 2 days in the past will not enter the contact into the automation flow unless you use an entry wait node to extend this period.
• A timestamp set to the current time and date enters the contact into the automation flow immediately.
• A timestamp set in the future will enter the contact into the automation flow when that time and date occurs.

See also: Setting up custom events