The timestamp in a custom event is used by Ometria to trigger when the custom event is added to an automation flow.
You can use timestamps in the following ways:
- A timestamp in the past will not enter the contact into the automation flow.
- A timestamp set to the current time and date enters the contact into the automation flow immediately.
- A timestamp set in the future will enter the contact into the automation flow when that time and date occurs.
Note: Automation flows can have 1000 contacts in at any one time. If your custom event will enter more than 1000 contacts with the same timestamp, then batch the timestamps in increments of approximately 5 minutes and send 1000 per increment.
See also: Setting up custom events