Custom tracking parameters

See also:

• Tracking parameters in Ometria
• Default tracking parameters in Ometria

You might want to set up your own parameters to reflect your own reporting structure. 

For example, you might prefer a different source name for automation so that it doesn’t pull through under ‘transactional’ or you may want to add further parameters so you can track individual segment performance. 

There are various ways to do this:

To pull through just the campaign name, rather than the internal campaign hash (which comes through as default):

This can be applied for automation, broadcast and transactional emails.

You could also specify the exact name of the campaign you want to pull through by setting the parameter up at the campaign level: