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Default tracking parameters for push notifications

Louise
  • Updated

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Be aware: Any default tracking parameters for automation in your channel settings will override the default parameters Ometria sets for email and push notifications.
Parameter Data
utm_medium

push

If you haveutm_medium = email set up at account level, you can override this for a push specific campaign by setting utm_medium = push at campaign level.

Note: If you're using email, SMS and push in the same campaign, utm_mediumis assigned based on the node by default. This means that the campaign name will be the same regardless of the channel, but the medium will be different. However, if you change the parameter at campaign level then this overrides the default, so all channels are assigned the same utm_medium.
utm_source transactional
utm_campaign campaign_title
om_campaign om_[campaign_hash]_version id]_[node_id]

utm_content

utm_content isn't a default field, but if set it picks up the name of the action node.

If you want to track a specific node from an automation campaign, you can set {{message.node_title}} which pulls through the title of the node (e.g. send SMS, send email, send push notification, etc.)

This is particularly useful in a cross-channel campaign which includes both email and push.

Make sure you've named your action nodes something easily recognisable. 

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Tracking parameter hierarchy

This section explains the order in which tracking parameters are overridden.

An override means that:

  • if a parameter doesn't exist on the previous level, it gets added
  • if a parameter does exist on the previous level, the old value is discarded and the new value is used for it

Push notifications

  • Parameters defined on URLs in the push template.

Overridden by:

Overridden by:

Overridden by:

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