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Default tracking parameters for push notifications

Louise
  • Updated

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Be aware: Any default tracking parameters for automation in your channel settings will override the default parameters Ometria sets for email and push notifications.
Parameter Data
utm_medium

push

If you haveutm_medium = email set up at account level, you can override this for a push specific campaign by setting utm_medium = push at campaign level.
utm_source transactional
utm_campaign campaign_title
om_campaign om_[campaign_hash]_version id]_[node_id]

utm_content

utm_content isn't a default field, but if set it picks up the name of the action node.

If you want to track a specific node from an automation campaign, you can set {{message.node_title}} which pulls through the title of the node (e.g. send SMS, send email, send push notification, etc.)

This is particularly useful in a cross-channel campaign which includes both email and push.

Make sure you've named your action nodes something easily recognisable. 

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