See also:
Parameter | Automation | Broadcast | Transactional |
utm_medium | |||
utm_source | transactional | ometria | transactional |
utm_campaign | <om_internal campaign hash>_<campaign title> Example: utm_campaign=om+f8xxexx8exx2_welcome_campaign |
||
utm_content (used to to define variants and split tests in a broadcast campaign) |
- |
Example:
|
- |
encoded_url |
Note: For all Ometria emails,
om_send
(identifier for email) and om_campaign
(identifier for a campaign) are used for reporting in Ometria.
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