Default tracking parameters for email – Ometria Help Centre

Ometria only adds tracking parameters to URLs that are associated with your account, i.e. URLs using the domain you registered with Ometria during your onboarding.

See also:

Default tracking parameters for push notifications
Tracking parameters in Ometria
Custom tracking parameters

Parameter	Automation	Broadcast	Transactional
utm_medium	email
utm_source	transactional	ometria	transactional
utm_campaign	`<om_internal campaign hash>_<campaign title>` Example: `utm_campaign=om+f8xxexx8exx2_welcome_campaign`
utm_content (used to to define variants and split tests in a broadcast campaign)	-	`{{email.variant.identifier}}` Example: `uk_leads`	-
encoded_url (for use when adding special links to your email templates)	email

Note: For all Ometria emails, om_send (identifier for email) and om_campaign (identifier for a campaign) are used for reporting in Ometria.

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