Ometria only adds tracking parameters to URLs that are associated with your account, i.e. URLs using the domain you registered with Ometria during your onboarding.
See also:
- Default tracking parameters for push notifications
- Tracking parameters in Ometria
- Custom tracking parameters
Parameter | Automation | Broadcast | Transactional |
utm_medium |
Note: If you're using email, SMS and push in the same campaign,
utm_medium is assigned based on the node by default. This means that the campaign name will be the same regardless of the channel, but the medium will be different. However, if you change the parameter at campaign level then this overrides the default, so all channels are assigned the same utm_medium . |
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utm_source | transactional | ometria | transactional |
utm_campaign |
<om_internal campaign hash>_<campaign title> Example: utm_campaign=om+f8xxexx8exx2_welcome_campaign
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utm_content (used to to define variants and split tests in a broadcast campaign) |
- |
Example:
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- |
encoded_url |
Note: For all Ometria emails,
om_send
(identifier for email) and om_campaign
(identifier for a campaign) are used for reporting in Ometria.Tracking parameter hierarchy
This section explains the order in which tracking parameters are overridden.
An override means that:
- if a parameter doesn't exist on the previous level, it gets added
- if a parameter does exist on the previous level, the old value is discarded and the new value is used for it
Automation emails
- Parameters defined on URLs in the email template.
Overridden by:
Overridden by:
Overridden by:
Broadcast emails
- Parameters defined on URLs in the email template.
Overridden by:
Overridden by:
- Campaign level parameters - If no parameters are set in the Send tab, these are taken from the account parameters.
Overridden by:
If you duplicate a broadcast campaign Ometria uses the parameters sent in the Send tab, if any.
If you manually delete all campaign and variant level parameters, Ometria uses your account level parameters.
Transactional emails
- Parameters defined on URLs in the email template.
Overridden by:
Overridden by:
Overridden by:
- URL parameters sent via the Transactional API
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