AMP (Accelerated Mobile Pages) for Email is an open framework developed by Google to improve the email user experience by making emails more interactive and user-friendly.
Using AMP, you can include interactive elements in your emails, such as forms and carousels that allow your recipients to take action without leaving their inbox.
This means that instead of clicking on a link to go to a website and complete a survey, recipients can complete the survey directly in the email, leading to a better user experience and higher engagement with your emails.
AMP in Ometria
Despite the benefits of AMP for emails, support for this feature is currently limited to:
- Yahoo Mail
As a result, subscribers’ inboxes haven’t received many AMP emails, indicating that this feature has not yet spread and gained the popularity expected.
At Ometria, we've decided to postpone using AMP for Email until it is widely implemented across various email clients.
We will monitor the progress of AMP for Email and wait for more businesses to adopt this feature before making it available on our platform.
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