Automation campaigns performance metrics

You can get an overview of how your automation campaigns are performing in Campaign performance: Automation campaigns.

Select the Time unit you wish to analyse from the dropdown list. 

The horizontal (x) axis on the Automation campaigns overview graph automatically updates. This axis shows time of send.

The graph can be as granular as you like; its stats can be grouped by:

• Hour
• Day
• Week
• Month

You can also filter your metrics by channel:

Finally, choose your performance metrics (KPIs) from the Columns Selected drop-down:

For a full list of automation campaign performance metrics, see: Automation campaign performance KPIs

Once you've selected your KPIs, you can click through them to see each graph showing how each metric has changed over your chosen timeframe.

You can quickly compare statistics before and after your selected time by mousing over the figures:

The current value displays in coral on the line graph, and represents the coral coloured date range at the top of the screen.

The previous value is the grey line representing the comparison date, e.g. the same week last month/year.