Automation campaigns performance metrics – Ometria Help Centre

You can get an overview of how your automation campaigns are performing in Campaign performance: Automation campaigns.

Select the Time unit you wish to analyse from the dropdown list.

The horizontal (x) axis on the Automation campaigns overview graph automatically updates. This axis shows time of send.

The graph can be as granular as you like; its stats can be grouped by:

Hour
Day
Week
Month

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Next, choose your performance metrics (KPIs) from the Columns Selected drop-down:

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Email metrics

KPI	Description
Campaign entries	The number of contacts that meet all of the conditions for entering the campaign. This is unrelated to what happens inside the campaign. These conditions could include any of the following: contacts who match the trigger the entry wait time (if set) the re-entry condition (if applicable) campaign mutual exclusivity check contacts who are opted-in contacts with an unknown marketing status. opted-out contacts are also included if you chose to ignore email opt-in for this campaign. Note: Opted-out contacts will not enter automation campaigns. Contacts with an 'unknown' marketing status (i.e., no opt-in information) will be able to enter, but they will not be included in actual email sends. This means that there might be a difference between your Campaign entries and your Emails sent.
Emails sent	The total number of emails sent.
Emails delivered	The total number of emails delivered - minus all bounce types and contacts on suppression lists.
Emails opened	The total number of emails opened.
Emails clicked	The total number of emails clicked.
Emails bounced	The total number of automation campaign emails that bounced. Note: This number includes all kinds of bounces (e.g. blocked bounces), not just hard and soft. See also: Bounce management in Ometria
Spam complaints	The total number of emails identified as ‘spam’ by recipients.
Emails unsubscribed	The total number of unsubscribes from email.
Total email orders	The total number of orders attributed to automation campaign emails.
Total email revenue	The total value of the revenue from valid orders placed that are attributed to automation campaigns.
Email delivery rate	The percentage of sent emails which were delivered (minus all bounce types and contacts on suppression lists.)
Email click through rate	The percentage of delivered emails that have been clicked at least once.
Email open rate	The percentage of delivered emails that have been opened at least once.
Email click to open rate	The percentage of opened emails that have been clicked at least once.
Email order to open rate	The percentage of opened emails that led to an order being placed.
Email order to click rate	The percentage of emails clicked that led to an order being placed.
Email bounce rate	The percentage of emails that bounced. Note: This number includes all kinds of bounces (e.g. blocked bounces), not just hard and soft. See also: Bounce management in Ometria
Email unsubscribe rate	The percentage of emails that led to recipients unsubscribing.
Spam complaint rate	The percentage of emails identified as ‘spam’ by recipients.
Email conversion rate	The percentage of automation campaign emails that led to an order being placed.
Revenue per email	The average revenue per email.
Test emails sent	Total number of emails sent while in testing mode.
Missing preferred language	The number of contacts who don't have a preferred language assigned to them. If a contact without a known language enters a multi-language campaign, the fallback will apply.
Missing coupon code	The number of contacts who didn't receive this campaign due to a lack of coupon codes in the selected pool. This might happen if: The coupon pool ran out of coupon codes and no fallback was set up. There was a problem connecting with Shopify or Magento.

You should expect to see differences between the revenue data shown in the Email Performance dashboard and the data in Campaign Performance > Automation campaigns.

This is because the automation campaigns performance report selects campaigns sent within the selected date range, meaning that revenue earned in the same time period from campaigns sent before the date range will not be included.

SMS metrics

KPI	Description
SMSs sent	The number of SMSs sent.
Test SMSs sent	The number of test SMSs sent.

Push metrics

KPI	Description
Push sent	The number of push notifications sent.
Push delivered	The number of push notifications delivered. See also: Why is there a discrepancy between my sent and delivered push messages?
Push clicked	The number of push notifications selected/clicked.
Total push orders	The number of orders attributed to push notifications.
Push conversion rate	The percentage of delivered push notifications which led to an order.
Total push revenue	The total revenue attributed to push notifications.
Push delivery rate	The percentage of push notifications delivered. See also: Why is there a discrepancy between my sent and delivered push messages?
Revenue per push	The average revenue per push notification.
Test pushes sent	The number of test push notifications sent.

Once you've selected your KPIs, you can click through them to see each graph showing how each metric has changed over your chosen timeframe.

You can quickly compare statistics before and after your selected time by mousing over the figures:

The current value displays in coral on the line graph, and represents the coral coloured date range at the top of the screen.

The previous value is the grey line representing the comparison date, e.g. the same week last month/year.

Email metrics

SMS metrics

Push metrics

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