You can get an overview of how your automation campaigns are performing in Campaign performance: Automation campaigns.
Select the Time unit you wish to analyse from the dropdown list.
The horizontal (x) axis on the Automation campaigns overview graph automatically updates. This axis shows time of send.
The graph can be as granular as you like; its stats can be grouped by:
- Hour
- Day
- Week
- Month
Next, choose your performance metrics (KPIs) from the Columns Selected drop-down:
Email metrics
|
KPI |
Description |
|
Campaign entries |
The number of contacts that meet all of the conditions for entering the campaign. This is unrelated to what happens inside the campaign. These conditions could include any of the following:
Note: Contacts with an 'unknown' marketing status (i.e., no opt-in information) can enter, but they aren't included in actual email sends. This means that there might be a difference between your Campaign entries and your Emails sent.
|
|
Emails sent |
The total number of emails sent. |
|
Emails delivered |
The total number of emails delivered - minus all bounce types and contacts on suppression lists. |
|
Emails opened |
The total number of emails opened, including those pre-opened by the recipient's email provider. See also: Human opens vs. pre-opened emails |
|
Emails opened (human) |
The total number of emails opened excluding those pre-opened by the recipient's email provider. See also: Human opens vs. pre-opened emails |
|
Emails clicked |
The total number of emails clicked. |
|
Emails bounced |
The total number of automation campaign emails that bounced.
Note: This number includes all kinds of bounces (e.g. blocked bounces), not just hard and soft.
See also: Bounce management in Ometria |
|
Spam complaints |
The total number of emails identified as ‘spam’ by recipients. |
|
Emails unsubscribed |
The total number of unsubscribes from email. |
|
Total email orders |
The total number of orders attributed to automation campaign emails. |
|
Total email revenue |
The total value of the revenue from valid orders placed that are attributed to automation campaigns. |
|
Email delivery rate |
The percentage of sent emails which were delivered (minus all bounce types and contacts on suppression lists.) |
|
Email click through rate |
The percentage of delivered emails that have been clicked at least once. |
|
Email open rate |
The percentage of delivered emails that have been opened at least once, including those pre-opened by the recipient's email provider. See also: Human opens vs. pre-opened emails |
|
Email open rate (human) |
The percentage of delivered emails that have been opened at least once, excluding those pre-opened by the recipient's email provider. See also: Human opens vs. pre-opened emails |
|
Email click to open rate |
The percentage of opened emails that have been clicked at least once, including those pre-opened by the recipient's email provider. See also: Human opens vs. pre-opened emails |
|
Email click to open rate (human) |
The percentage of opened emails that have been clicked at least once, excluding those pre-opened by the recipient's email provider. See also: Human opens vs. pre-opened emails |
|
Email order to open rate |
The percentage of opened emails that led to an order being placed, including emails pre-opened by the recipient's email provider. See also: Human opens vs. pre-opened emails |
|
Email order to open rate (human) |
The percentage of opened emails that led to an order being placed, excluding emails pre-opened by the recipient's email provider. See also: Human opens vs. pre-opened emails
|
|
Email order to click rate |
The percentage of emails clicked that led to an order being placed. |
|
Email bounce rate |
The percentage of emails that bounced.
Note: This number includes all kinds of bounces (e.g. blocked bounces), not just hard and soft.
See also: Bounce management in Ometria |
|
Email unsubscribe rate |
The percentage of emails that led to recipients unsubscribing. |
|
Spam complaint rate |
The percentage of emails identified as ‘spam’ by recipients. |
|
Email conversion rate |
The percentage of automation campaign emails that led to an order being placed. |
|
Revenue per email |
The average revenue per email. |
|
Test emails sent |
Total number of emails sent while in testing mode. |
|
Missing preferred language |
The number of contacts who don't have a preferred language assigned to them. If a contact without a known language enters a multi-language campaign, the fallback will apply. |
|
No available coupons |
The number of contacts who exited this campaign due to a lack of coupon codes in the selected pool. This might happen if:
|
|
Coupons assigned |
The total number of coupon codes assigned to contacts in this campaign.
Note: This includes coupons that were sent as reminders, i.e. already assigned before the campaign was sent. This is to avoid underrepresenting the coupon redemption rate for each campaign.
Historic data for this metric is only available from Saturday 13th April 2024. |
|
Coupons redeemed |
The total number of coupon codes redeemed by contacts in this campaign.
Note: Historic data for this metric is only available from Saturday 13th April 2024.
|
|
Redemption rate |
The percentage of contacts who redeemed a coupon code from this campaign. This is calculated by dividing the number of coupons redeemed by the total number of coupons assigned and multiplying that by 100.
Note: Historic data for this metric is only available from Saturday 13th April 2024.
|
|
Total coupon revenue |
The total revenue attributed to coupon codes used in this campaign. This is based on orders attributed to the campaign. See also: Order attribution in Ometria E.g. If you use the WELCOME10 coupon pool as a reminder in your "Easter sale" campaign, you'll see the revenue associated with that pool for the "Easter sale" campaign, not the total revenue for that pool across all campaigns.
Note: Historic data for this metric is only available from Saturday 13th April 2024.
|
You should expect to see differences between the revenue data shown in the Email Performance dashboard and the data in Campaign Performance > Automation campaigns.
This is because the automation campaigns performance report selects campaigns sent within the selected date range, meaning that revenue earned in the same time period from campaigns sent before the date range will not be included.
SMS metrics
|
KPI |
Description |
|
SMSs sent |
The number of SMSs sent. |
|
Test SMSs sent |
The number of test SMSs sent. |
Push metrics
| KPI | Description |
| Push sent | The number of push notifications sent. |
| Push delivered |
The number of push notifications delivered. See also: Why is there a discrepancy between my sent and delivered push messages? |
| Push clicked | The number of push notifications selected/clicked. |
| Total push orders | The number of orders attributed to push notifications. |
| Push conversion rate | The percentage of delivered push notifications which led to an order. |
| Total push revenue | The total revenue attributed to push notifications. |
| Push delivery rate |
The percentage of push notifications delivered. See also: Why is there a discrepancy between my sent and delivered push messages? |
| Revenue per push | The average revenue per push notification. |
| Test pushes sent | The number of test push notifications sent. |
Once you've selected your KPIs, you can click through them to see each graph showing how each metric has changed over your chosen timeframe.
You can quickly compare statistics before and after your selected time by mousing over the figures:
The current value displays in coral on the line graph, and represents the coral coloured date range at the top of the screen.
The previous value is the grey line representing the comparison date, e.g. the same week last month/year.
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