Campaign performance: Automation campaigns

From the Campaign performance dashboard you can track the impact of your automation campaigns.

If you select an individual automation campaign from the list at the bottom of this screen you can view analytics per campaign. 

Navigation

Go to: Campaigns > Campaign performance > select the Automation campaigns tab.

You can set your date ranges for reporting at the top of this screen.

Select any of the pre-configured date ranges from the date picker drop-down, or choose Custom Range to bring up the calendar tool and set your own range:

The second date range is for comparison statistics (the grey line in the graph).

You can compare your statistics to:

• The previous 28 days
• The same period of time as last year
• A custom range.

The values on this screen are based on sends that happened during the selected date range, disregarding when the related events (e.g. orders and unsubscribes) happened — Ometria takes the sends within in the given timeframe and pulls in the related data.

The data in each of the panels on this screen can be exported to a CSV file by selecting Export. 

You can also choose to look at metrics for individual campaigns or groups of campaigns by selecting from the Campaigns drop-down:

Automation campaigns overview

Select the Time unit you wish to analyse from the dropdown list. 

The horizontal (x) axis on the Automation campaigns overview graph automatically updates. This axis shows time of send.

The graph can be as granular as you like; its stats can be grouped by:

• Hour
• Day
• Week
• Month

Next, choose your performance metrics (KPIs) from the Columns Selected drop-down:

Email

You should expect to see differences between the revenue data shown in the Email Performance dashboard and the data in Campaign Performance > Automation campaigns.

This is because the automation campaigns performance report selects campaigns sent within the selected date range, meaning that revenue earned in the same time period from campaigns sent before the date range will not be included.

SMS

Once you've selected your KPIs, you can click through them to see each graph showing how each metric has changed over your chosen timeframe.

You can quickly compare statistics before and after your selected time by mousing over the figures:

The current value displays in coral on the line graph, and represents the coral coloured date range at the top of the screen.

The previous value is the grey line representing the comparison date, e.g. the same week last month/year.

Automation campaigns list

The Automation campaigns table in the lower half of the screen lists all of your individual automation campaigns:

Use the Columns selected drop-down to display as many or as few columns as you like:

Sort the table by whichever column you prefer by clicking the column header.

Select any campaign from this list to monitor individual campaign performance.

Exporting your campaigns list

Select Export to download the data in your automation campaigns list as a CSV or XLSX file.

Name your export and select the options that best suit your needs.

You can break down your data by any of the following:

• Time unit (hourly, daily, weekly, monthly)
• Campaign node level (segment node, split test node, send node)
• Campaign version (either grouped or separate rows)

Finally, choose your format (CSV or XLSX) and click Export.