This panel in the overview dashboard reports the performance of your marketing campaigns.
The data in this panel is updated hourly.
Users with the right permissions can export the data in each of the panels in the overview dashboard as a CSV or .XLSX file by clicking the export button
See also:
- Retail KPIs - All your ecommerce metrics in one place.
- Metrics comparison table - Group your metrics by region, brand and store information.
- Customer Health Overview - For analysing the evolution of your customer base.
Use the Channels and Campaign type dropdowns to filter your data.
You should expect to see differences between the revenue data shown in the Marketing Performance dashboard and the data in Campaign Performance > Broadcast campaigns and Automation campaigns.
This is because the broadcast campaigns performance report selects campaigns sent within the selected date range, meaning that revenue earned in the same time period from campaigns sent before the date range isn't included.
Metrics
| Metric | Description |
| Messages sent | Total number of messages sent for all channels. |
| Emailed opened (human) |
The total number of emails opened at least once, excluding those pre-opened by the contact's email provider. Hover over the metric to see the total number (including pre-opens) in the tooltip: See also: Human opens vs. pre-opened emails |
| Messages clicked | Total number of delivered messages that have been clicked at least once. |
| Message click through rate | Proportion of delivered messages that have been clicked. |
| Revenue from messages | The total value of orders attributed to Ometria campaigns based on orders placed during your set time period. |
| Orders from messages | The total number of orders attributed to your Ometria campaigns. |
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