This panel in the overview dashboard reports on your marketing performance using the following KPIs:
|
KPI |
Description |
|
Messages sent |
Total number of messages sent for all channels. |
|
Messages clicked |
Total number of delivered messages that have been clicked at least once. |
|
Message click through rate |
Proportion of delivered messages that have been clicked. |
|
Orders from messages |
The total number of orders attributed to your Ometria campaigns. |
|
Revenue from messages |
The total value of orders attributed to Ometria campaigns. |
|
Emailed opened (human) |
The total number of emails opened at least once, excluding those pre-opened by the contact's email provider. Hover over the metric to see the total number (including pre-opens) in the tooltip: See also: Human opens vs. pre-opened emails |
The data in this panel is updated every hour.
Use the Channels and Campaign type dropdowns to filter your data:
You should expect to see differences between the revenue data shown in the Marketing Performance dashboard and the data in Campaign Performance > Broadcast campaigns and Automation campaigns.
This is because the broadcast campaigns performance report selects campaigns sent within the selected date range, meaning that revenue earned in the same time period from campaigns sent before the date range will not be included.
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