Overview metrics in the segment explorer – Ometria Help Centre

In the Overview tab of the segment explorer, you can see the key metrics for all of your contacts, or you can select a saved segment from the Showing data for drop-down:

Select Save as new segment to create a new saved segment using the conditions you've applied.

Note: Segment titles cannot be longer than 64 characters max.

The number of contacts in the segment you are viewing displays in the far right of the screen, as well as the percentage of total contacts this number represents.

You can also use the customer filter to define a new segment.

Overview metrics

The metrics which display on the Overview tab cannot be filtered by date, but refers to all of the data available for the segment you’ve selected, or any date restrictions you have applied in the customer filter (e.g. Contacts that placed an order between 1 March 2019 and 1 March 2020).

If you are using ‘All contacts’ (the default option) the metrics that display are for all time.

Compare the data you filtered against other segments using the Compare against dropdown:

You can see comparison stats at the bottom of each KPI tile:

Metric	Description
Contacts	The number of contacts in your selected segment, or the number of contacts that meet the conditions you set in the customer filter.
Opt-in contacts	The number of contacts that have explicitly subscribed to receive marketing communication (opted-in).
Customers	The number of contacts that have placed at least one valid* order.
Customers one time rate	The percentage of one-time customers against the total number of customers.
Customers repeat rate	The percentage of repeat customers against the total number of customers.
Revenue	Your total revenue - if you haven’t selected a segment or used the customer filter to set conditions, this is for all time. Otherwise this number is your revenue within the restrictions set.
Revenue per contact	The average revenue per contact in this segment.
Revenue per customer	The average revenue per customer in this segment.
AOV	Average order value. The average revenue per valid order placed. Note: AOV in Ometria is calculated with tax included.
Orders	The total number of all valid orders placed.
Orders per contact	The average number of valid orders per contact.
Visits per contact	The average number of website visits per contact.

Find out more about the difference between contacts and customers in Ometria.

Overview metrics

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