How is order attribution affected if a payment page redirects?

See also: Order attribution in Ometria

Ometria still receives the order through your ecommerce data even if your payment page redirects at the point of checkout (e.g. to Paypal, Sage, Gumroad etc.)

If Ometria loses the tracking information due to a redirected page, it will fall back on time window based or coupon code based attribution to make sure the order is attributed to the original source.

However, it is still possible that an order will be incorrectly attributed due to payment page redirects.

For example, if the contact is on your site, clicks ‘pay via PayPal’, then goes to paypal.com and comes back to your site and there is no coupon code used or the order occurs outside of the time window, then the visit is attributed to paypal.com based on visit based attribution, as that's the last source of a visit.

This issue is more likely to occur in Google Analytics than in Ometria, but it can happen.