Discrepancies between Google Analytics and Ometria in reported campaign revenue and orders

You might notice a difference in your order attribution figures in Ometria vs. Google Analytics.

It depends which attribution model you’re using in Google Analytics.

As it’s unusual that two different reporting sources have the same attribution logic, they often report different revenue, number of orders and visits.

Ometria has more information about your campaigns and your customers than Google Analytics does, and can make more detailed calculations.

Our data has shown that it’s common to expect 15-20% difference between the revenue reported by Google Analytics/other reporting software and Ometria.