When Ometria might report lower campaign revenue than Google Analytics

See also: Order attribution in Ometria

Possible reasons:

• JavaScript is not implemented correctly: JavaScript tracking on your website tracks your customers sessions and activity. If the JavaScript is not correctly implemented, it may cause discrepancies in the reporting statistics.
• A data integration error: Where some orders are not being sent through from your importer or API.
• The JavaScript is being called for orders that are not fully valid.
• Any recent changes on your website: For example the addition of pop-ups, footers, and new web pages which might not have the JavaScript tracker implemented correctly.

If you think any of the above might be the case, contact Support.