Why does the data in my campaign performance reports change over time?

The data in the campaign performance reports is not real-time; the metrics are calculated every few hours. 

There are a number of reasons that your attributed revenue and orders might increase over time.

See also:

• Campaign performance: Automation campaigns
• Campaign performance: Broadcast campaigns

Email interaction

A contact can interact with an email at any time after it has been delivered.

For example, some customers might open the email a few days after you sent it and place an order, which the campaign performance reports pick up when recalculating. 

Coupon codes

A customer might get a coupon code from you and then wait a little while before they use it. 

If you used a coupon code in your campaign without any expiry period then orders made using that code at any time will be attributed to the original campaign.

Batch sending

If you're sending your broadcast campaigns in batches across a set time period, or across different time zones, your contacts will receive them at different times and also place orders at different times.

The attribution window

Depending on how order attribution is applied, there could be a delay of a few hours between the order being placed and the data displaying in campaign performance.

See also: Ometria attribution logic explained

Visit attribution

A visit is only counted by Ometria after 30 minutes of inactivity from the visitor.

Coupon code attribution

Ometria checks for orders more than two hours old that:

• Have not already been attributed based on visit
• Were placed using a coupon code.

Time window attribution

There is a default time window of two hours for attributing orders to Ometria campaigns.

This means that if a contact received and clicked on the email, then placed an order within two hours, the order is attributed to the campaign and the campaign performance report will pick it up the next time it recalculates.

Receiving orders from your ecommerce platform

It can sometimes take longer to receive order data depending on your ecommerce provider. 

If order data is delayed getting into Ometria, it might take longer to display in campaign performance.