Coupon codes

A coupon is an alpha-numeric code which allows customers to receive some benefit when making a purchase - e.g. 20% off the listed price, or buy one get one free. 

In Ometria you can create pools of your coupons, then insert coupons from any of your pools into your automation and broadcast campaigns.

Coupon codes are linked to the individual contact. This means you can:

• Send a contact the same coupon code throughout an automation campaign
• Use the same coupon code across different campaigns e.g. remind your contacts of codes they haven't redeemed yet

Getting started

Go to: Campaigns > Coupon pools

The Coupon pools dashboard displays:

From here you can search for a coupon pool, check how many are redeemed and assigned, upload CSVs to existing pools, edit your pools, or create a new one.

• Redeemed coupon codes are codes that a contact has used to place an order
• Assigned coupon codes are codes that have been 'assigned' (i.e. sent) to a contact but not redeemed

Redeemed coupons are also assigned - because a customer can only redeem a coupon that's been assigned to them.

This means that the numbers of redeemed and assigned coupons are not mutually exclusive. 

Coupon pool types

There are three types of coupon pool in Ometria:

• Fixed coupon codes - use one code for multiple campaigns and contacts and track that code's performance over time.
• Unique auto generated coupon codes - available to users with Magento or Shopify as their ecommerce platform.
• CSV coupon codes - pools that are uploaded via a CSV.

Testing coupon codes

Coupon codes aren't used in testing mode - Ometria uses a placeholder instead (e.g. XXX123) so that your pools aren't depleted. 

See also: Test cases for coupons in broadcast campaigns

Coupons in the customer filter

You can use the customer filter to segment on contacts who:

• Have ever used a coupon code
• Has used a specific coupon code (e.g. your welcome code)

Coupons in broadcast campaign performance

There are a number of metrics on coupon code use in your broadcast campaigns campaign performance reports:

• Broadcast campaigns performance: Campaign list
• Broadcast campaign performance: Variants

Coupons in the contact details screen

Scroll down in the contact details screen to see which coupons a contact has been assigned and which they have redeemed.

See: Coupon codes in contact details

See also:

• Add coupons to automation campaigns
• Add coupon codes to broadcast campaigns
• Archive a coupon pool
• Hide redeemed coupons in emails
• Coupon code reminders
• Contacts who re-enter campaigns with coupon pools