If you're interested in sending push notifications please get in touch with your Customer Success Representative to discuss commercials and enablement.
If you exceed the character limit on a push notification, your contacts might not be able to see the full message.
We recommend keeping your push messages brief and to the point.
You can monitor your character count while you type by keeping an eye on the number above each field:
Note: This number should be read as an estimate, especially if you're using emojis and/or merge tags in your message.
Character limits
The number of characters in a message depends on the recipient's operating system:
- Android - 65 characters for the title, 240 characters for the message body.
- iOS - 178 characters total (title and message body)
🤪 Emojis
Emojis also count towards your character limit as two standard characters.
Merge tags
If you use a merge tag in your push message, the character count is based on the resolved tag.
E.g. If you use {{profile.firstname}} and it resolves to "Jane", the character count is 4, not 21.
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