Push notifications overview

Push notifications are clickable pop-up messages that appear on your contacts' mobile device, no matter what screen they are using.

You can use push notifications to promote offers, sales, or share real-time information with your customers. 

In Ometria, you can send personalised push notifications as part of your automation campaigns.

Getting started

There is some technical setup required to integrate your mobile app with Ometria. Follow our articles and SDKs, which have everything you and your development team need to get started:

• Creating an event tracking plan for your mobile app
• Setting up your mobile app with Firebase credentials
• Ometria’s app SDKs:
  • Android SDK
  • iOS SDK
  • React Native SDK
• Check your mobile app setup: mobile app integration event log
• Test sending push notifications from Ometria
• Linking to app screens (deep linking)

Once the integration is complete, you can start Sending push notifications.

After integrating your mobile app with Ometria, you can also Segment your contacts based on a mobile app triggering event.

Reporting

You can use the segment explorer to report on your subscription statistics for push notifications and app usage.

The Campaign performance dashboard also has a number of KPIs for Push:

See:

• Reporting on mobile app usage and push notifications
• Reporting for Push and SMS subscription
• Push notifications in single customer view
• Segment by opt-in status for Push
• Segment by date of opt-in for Push
• Why is there a discrepancy between my sent and delivered push messages?