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Targeting specific mobile app versions in automation campaigns

Louise MacBean
  • Updated

Mobile apps are usually developed in iterations over time as features are added and bugs are fixed. 

Contacts tend to adopt new versions gradually, and there is no guarantee that a particular contact will ever update their app to the latest version. 

To manage this, you might want to target contacts who use specific versions of your app.

Use cases

  • Only target contacts who have version x.x or above because you have introduced a new feature in version x.x
  • Only target contacts on version x.x or below to send them a message encouraging them to upgrade.

Set up custom events

Raise a request with the support team to set up a custom event with a field for mobile app version data, e.g. 1.1, and a field for the platform, e.g. iOS, Android, etc.

If this is your first time creating a custom event, contact your Customer Success Manager first.

Note: If you want to target a specific version and all earlier versions (e.g., version 1.4, 1.3, 1.2, 1.1. etc.) or all versions since a specific version, we recommend that you use integer as the custom event’s field type and using sequential version numbers (e.g., 1, 2, 3, 4, etc.) This means you can use ‘Greater than’ and ‘Less than’ when filtering your segments.

Your mobile app should be set up to send this event to Ometria regularly - e.g. every app browsing session, when the app is foregrounded.

See:

Create your dynamic segment

In segment explorer, set up a customer filter using the custom events you set up for each version you want to target.

Use the OR relationship between your conditions for the versions, e.g.

  • App platform > which is - [iOs]

AND

  • App version > which is - [1.1]

OR

  • App platform > which is - [iOs]

AND

  • App version > which is - [1.2]

Once you've added all your versions, save the filter as a dynamic segment:

Screenshot_2021-10-19_at_13.03.47.png

Note: If you want to target a specific version and all versions above that until the latest/most recent as you roll out new app versions, you will need to come back and edit this segment to add the new versions as OR conditions.

You can now use this segment to set up an automation campaign. 

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