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Mention Me event data: Registered as a referrer

Louise
  • Updated

See: Setting up a Mention Me integration

When a contact registers as a referrer in Mention Me, Ometria receives a Registered as a referrer (Mention Me) event (mm:registration_referrer), as well as custom fields associated with that event and contact.

These are the fields associated with the Registered as a referrer (Mention Me) event:

Field name Merge tag Description
Campaign ID (Mention Me) {{ event[ 'mm:campaign_id' ] }}

The unique ID of the Mention Me campaign this contact enrolled in.

E.g. 33463
Campaign short name (Mention Me)

{{ event[ 'mm:campaign_short_name' ] }}

Note: We don't recommend using this merge tag in your customer facing emails.

The short name of the campaign this contact enrolled in.

E.g. Referral Landing Page
Offer ID (Mention Me) {{ event[ 'mm:offer_id' ] }}

The unique ID of the Mention Me offer this contact enrolled in.

E.g. 115912
Offer short name (Mention Me)

{{ event[ 'mm:offer_short_name' ] }}

Note: We don't recommend using this merge tag in your customer facing emails.

The Mention Me offer name.

E.g. Variation 1

You can use this in the customer filter to target specific contacts who received this offer. 
Offer summary (Mention Me)

{{ event[ 'mm:offer_summary' ] }}

Note: We don't recommend using this merge tag in your customer facing emails.

A short description of the offer the contact enrolled in.

E.g. Referrer gets £10 off. Referee gets 15% off.
Experiment name (Mention Me)

{{ event[ 'mm:experiment_name' ] }}

Note: We don't recommend using this merge tag in your customer facing emails.

The name of the experiment this contact is part of.

E.g. New Imagery March 2024

You can use this in the customer filter to target specific contacts from this experiment. 
Locale (Mention Me) {{ event[ 'mm:locale' ] }}

The locale of the website this referral offer was displayed on.

E.g. en_GB
Reward amount (Mention Me) {{ event[ 'mm:reward:amount' ] }}

The reward amount offered.

E.g. 20
Referrer reward (Mention Me) {{ event[ 'mm:referrer_reward' ] }}

The reward the referrer will receive.

E.g. 20%

This is a combination of multiple reward types.
Reward type (Mention Me) {{ event[ 'mm:reward:type' ] }}

The type of reward being offered, i.e. percent, amount, free gift.

E.g. percent
Offer CTA copy (Mention Me) {{ event[ 'mm:offer_cta_copy' ] }}

A customer friendly offer CTA.

E.g. Get £10 off

This is the same copy displayed on the referral registration page.
Offer subject copy (Mention Me) {{ event[ 'mm:offer_subject_copy' ] }}

The customer friendly offer description.

E.g. Treat a friend to 15% off and get £10 to spend on yourself!

This is the same copy displayed on the referral registration page.
Offer type (Mention Me) {{ event[ 'mm:offer_type' ] }}

The type of offer.

E.g. referral

This could be a referral or an incentive.
Referee reward (Mention Me) {{ event[ 'mm:referee_reward' ] }}

The reward the referee will receive. 

E.g. 20%

This is a combination of multiple reward types.
Dashboard link (Mention Me) {{ event[ 'mm:dashboard_link' ] }}

The link referrers can use to see how many successful referrals they've had.

E.g. https://demo.mentio n-me.com/d/225215 1/58fde3c14a72844 b0cb856b530e8956 5ce3dada8ce3cdeb 2bd4129879b04ff4b
Share link (Mention Me) {{ event[ 'mm:share_link' ] }}

The link referrers send to their friend to register for your referral program.

E.g. https://demo.mentio n-me.com/m/ol/mr4 lk-alicia-winder
Segment (Mention Me) {{ event[ 'mm:segment' ] }}

The segment value passed in the data via Mention Me tags. 

E.g. VIP

See also:

 

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